Responsibilities

• Develop strategy to create new digital opportunities
• Enhance our brand and optimise our UX and conversion across our digital footprint
• Digital lead generation and campaigns
• Web management, development and SEO
• CRM and data management
• Manage and activate our social channels
• Grow, nurture and engage digital communities
• Digital content strategy, calendar management and content creation
• Report on performance and drive actionable insights from data
• Line management – mentoring, supporting and developing direct report(s)

Requirements

• Relevant Digital Marketing experience in the UK consumer market and relevant experience as a Digital Marketing Manager.
• Proven success at targeting and converting niche consumer audiences or complex targeting through digital campaigns.
• Proven success at optimising full digital ecosystems for visibility and conversions including owned-channels, referral partners and review sites .
• Website development and management experience.
• Demonstrable achievements driving acquisition from organic SEO and paid search.
• Skilled at managing and optimising CRM systems with experience of setting up automations and customisation.
• Experience of delivering both direct response and brand building results via social media.
• Skilled at content creation that performs for search, UX and CRO - both creating it inhouse and managing agencies for larger campaigns.
• Good knowledge of GDPR and applying it.
• Fluency in English with potent copywriting ability.

Benefits

• 25 days annual leave plus bank holidays.
• Enhanced annual leave with length of service.
• Pension scheme with employer contribution.
• Life assurance, usually 1.5x salary after qualifying period.
• Enhanced occupational sick pay, subject to eligibility.
• Employee Assistance Programme.
• Perkbox / staff discounts.
• Free meals or subsidised meals, depending on site/role.
• Training and development opportunities.
• Long service recognition.