Responsibilities

• Manage and mentor the digital team.
• To be responsible for delivery of the ‘Where do I stand?’ messaging strategy of brands’ customer facing social media activity (including but not limited to X, Facebook, LinkedIn, YouTube), including overseeing delivery and making recommendations to the Content Marketing Manager and Head.
• Oversee the email marketing plan. In conjunction with the Marketing Executive, manage, develop and deliver email communication campaigns to both B2C and B2B audiences, applying the relevant communication strategy; ‘Where do I stand?’, ‘What happens next?’ and ‘How else can you help?’.
• In conjunction with the Content Marketing Manager, manage the content strategy and creation of video and animation content for the relevant brand that promote legal solutions (utilising our three communication strategies) to targeted audiences.
• To generate relevant content for the MAPD Group website/s, optimised for search, and to work with each legal team (in-line with the strategic business objectives) to generate “Where do I stand?” content and other communication strategies where appropriate.
• To respond to business needs and manage updates/edits to the MAPD Group’s websites using the content management systems.
• Analyse and use data from Google (and Matamo), third party enquiry tracking software and other relevant platforms to evaluate performance of relevant content, events, sponsorships and activities to understand return on investment.
• To grow our online community and assist in the generation of online reviews across the MAPD Group’s brand websites and manage responses to clients where necessary.
• To utilise internal communication platforms to share firm wide updates to colleagues.
• To be a guardian of the brand guidelines for the MAPD Group brands, applying them successfully to all online/offline activity, including creating and or maintaining literature, adverts and effective merchandise, and to support sponsorship and events.

Requirements

• Excellent time management, prioritisation, and organisation skills
• Ability to manage multiple stakeholders and understand key relationships
• Ability to manage multiple projects and activities for maximum success
• Understanding of how to write content to perform well in search and AI search (SEO and AEO)
• Experience of website content management systems
• Ability to analyse, interpret and present data for monthly reports
• Understanding of the principles and successful application of social media channels to communicate to our key audiences
• Strong communication and presentation skills
• Confident in meeting people and making new relationships
• Understanding and application of PR strategy, and ability to successfully manage supporting agencies

Benefits

• Competitive salary
• Attractive Bonus Scheme
• 25 days holiday (plus bank holidays)
• Referral bonus
• Free Health Cash Plan
• Pension plan
• Death in service benefit
• Employee Assistance Programme
• Hybrid / working from home options
• Unlimited access to training academy courses