Responsibilities

• Email and newsletter: Run our email campaigns and the newsletter end to end - planning, building, sending, measuring - and build the marketing automation and nurture journeys that move prospects along without manual chasing. Manage the calendar so customers and prospects hear from us with a reason, not just noise.
• Website (marketing side): Own the marketing pages of the website - keeping them accurate, current and converting. Run a clear testing programme - A/B tests and conversion-rate optimisation - so improvements come from evidence rather than guesswork. You will not need to be a developer, but you will manage the content and work with whoever does the build.
• Campaigns, events and product comms: Plan and run marketing campaigns end to end, handle the logistics of the conferences we attend, and turn product releases into clear comms that customers and prospects actually read.
• Agency and freelancer management: Brief, manage and hold to account the agencies and freelancers we use for specialist work - design, build, paid media support. You get the most out of them and make sure the spend is worth it.
• Paid digital advertising (PPC): Own our paid advertising end to end - across Google Ads, LinkedIn Ads, and any other paid digital channels - including account structure, targeting, copy, budget and performance, planned and reviewed on a daily-to-monthly cadence against business goals. Every pound is accountable through proper conversion tracking, and you are the person who knows what it returned.
• SEO and AI discoverability (AEO): Own how InTouch is found - both in traditional search and, increasingly, in how AI assistants answer questions about legal case management software. You will build the content and technical foundations that get InTouch surfaced when a law firm asks a search engine, or an AI, who they should be looking at - with a particular focus on our core markets of England and Wales and Victoria, Australia. This matters more every quarter, and we want someone who is already thinking this way.
• Systems and analytics: Be the person who knows our marketing stack inside out - GA4, Google Tag Manager, Search Console, the website CMS and the CRM - and turn the data they produce into decisions. You own the numbers behind every channel, not just the activity.
• Data and compliance: Keep our marketing - tracking, email and data capture - compliant with UK GDPR. We sell to law firms, so how we handle data has to stand up to scrutiny, and you are the one making sure it does.

Requirements

• Three or more years running B2B digital channels
• Real fluency in GA4 and the wider Google stack
• You can show a Google Ads account you built
• Comfortable being the only marketer in the room and owning the whole function yourself

Preferred

• Experience marketing SaaS or technology to professional-services buyers
• Experience as a sole or first marketer who built a function from a standing start
• Evidence that you can run channels yourself and move the numbers

Benefits

• Fully remote, UK-based
• 23 days annual leave plus bank holidays
• Your birthday off, or the closest working day
• 3 additional days of annual leave for each year of service, up to 15 extra days (39 days plus bank holidays after 5 years)
• A small, collaborative team where your work is visible, your judgement is trusted, and you own the whole function rather than a slice of it