Digital Marketing Manager (FTC until Sept 2027)

London, UK

Salary Not AvailableSenior LevelContract

Posted 2 weeks ago

Job Summary

Owns end-to-end digital strategy and campaigns for RCA UK artists, driving always-on audience growth, creative content, and global influencer partnerships across platforms. Leads planning and execution from concept to delivery, collaborates with artists, managers, and agencies, and uses data to optimize campaigns while tracking performance and trends.

  • Focus areas: strategy, digital marketing, content development, and community/audience growth.
  • Workstreams include cross-team collaboration, influencer activation, and analytics-driven optimization.
  • Requires deep internet culture awareness and collaborative, data-informed storytelling.

Job Description

Responsibilities

  • STRATEGY & PROJECT MANAGEMENT
  • Create custom and compelling digital strategies in partnership with the team, working to implement digital marketing and content/communication plans that foster loyalty and advocacy among existing fans while also attracting new audiences across various touchpoints in the online ecosystem.
  • Leverage data to create tailored campaign strategies for artists' key platforms, ensuring engaging and consistent online communications for an 'always on' audience experience.
  • Collaborate with artists, managers, marketing & wider digital team members & external agencies to bring your ideas to life
  • Monitor changes in the market, with an emphasis on the industry, competitors and campaigns. Identify emerging trends and social media patters and educate the wider team on how to infuse them into artist campaigns
  • Ensure timely delivery of all digital aspects of a marketing campaign in line with core project and approval route milestones, within budget
  • DIGITAL MARKETING
  • Work with Marketing & our inhouse Planners, to create holistic media plans across platforms, adhering to project budgets.
  • Deliver market-leading and creative campaigns from concept to execution across all areas of business to continually meet strategic goals.
  • Pitch & execute digital partner opportunities for artists.

Requirements

  • You have strong experience in a frontline label, or within a major label digital adjacent role.
  • You are a highly motivated, curious thinker with an active interest and passion for digital marketing, who thrives in an ever-changing environment.
  • We are looking for someone who is completely immersed in internet culture and aware of current TikTok, meme and other trends and also emerging platforms and technology.
  • You are a collaborative team player who can work with the wider team to deliver on shared business and campaign goals.
  • You are a confident communicator who can work with people at all levels and ideally has negotiated and influenced internal and external contacts.
  • You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion.
  • You can utilise data to inform digital strategy and understand results whilst also taking a creative approach to idea generation & innovation.
  • You understand the UK recorded music market and its use of social content, creator marketing and viral trends to amplify records.
  • You will have a passion for the RCA roster and show enthusiasm for both international and domestic artists.

Benefits

  • An excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
  • There’s also time off over winter break
Sony Music Entertainment logo

Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Founded in 1929
New York, New York, USA
9.6K employees (4,588 in marketing)
Sony Music Entertainment logo

Digital Marketing Manager (FTC until Sept 2027)

Sony Music Entertainment · London, UK