Digital Marketing Manager

Maidenhead, Windsor and Maidenhead, UK (Hybrid)

Salary Not AvailableMid LevelPart time

Posted 4 weeks ago

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Job Summary

Own the digital marketing engine for an events company with a strong focus on converting enquiries into bookings, covering SEO content, paid media, and social engagement across multiple channels.

  • Own the overall digital plan, aligned to revenue and enquiry targets, with campaigns tied to seasonal peaks and key markets.
  • Lead on SEO, content development and landing-page optimization to boost organic visibility and conversion paths.
  • Manage paid media and social programs, monitor lead quality and CPA, and continually prune waste to increase relevant enquiries.

Job Description

  • Develop and manage a clear digital marketing plan aligned with the company’s commercial objectives.
  • Identify opportunities to promote priority services, seasonal campaigns and areas of the business with growth potential.
  • Plan marketing activity around key periods, including wedding season, outdoor event season, Christmas events, conferences and corporate bookings.
  • Help define and monitor the company’s brand positioning across different markets, including direct clients, venues, event agencies and production partners.
  • Manage and improve the Illumination Events WordPress and Elementor website.
  • Create, update and optimise landing pages, service pages, case studies and blog content.
  • Improve organic search performance through keyword research, on-page SEO, internal linking, metadata and content development.
  • Monitor website performance and identify opportunities to improve usability, customer journeys and enquiry conversion rates.
  • Work with external website developers or SEO specialists where additional technical support is required.
  • Take ownership of the company’s Google Ads account, review and optimise campaigns, budgets, landing pages, and tracking.
  • Develop campaigns around priority services, locations and target customer groups while ensuring advertising spend remains focused on commercially valuable enquiries.
  • Monitor lead quality, cost per enquiry, conversion rates and return on advertising spend.
  • Identify opportunities to reduce wasted spend, improve campaign performance and increase the volume of relevant enquiries.
  • Manage other paid digital advertising campaigns where commercially appropriate.
  • Manage the company’s social media presence across Instagram, Facebook, LinkedIn and YouTube.
  • Create engaging content showcasing completed events, behind-the-scenes activity, case studies, client projects and company developments.
  • Produce a structured content calendar and maintain a consistent posting schedule.
  • Write captions, website copy, promotional material, email content and campaign messaging in the company’s tone of voice.
  • Coordinate photography and video content from events, including organising and editing existing footage where appropriate.
  • Develop email marketing campaigns for previous clients, venues, agencies and potential customers.
  • Develop a structured content calendar continued with ongoing content production aligned to campaigns and events.
  • Collaborate with internal teams to ensure messaging consistency across channels and touchpoints.
  • Monitor and report on overall digital marketing performance against objectives and budgets.
  • Identify opportunities for process improvements and scaling of high-impact channels.
  • Requirements: Previous experience in a digital marketing, marketing manager or similar hands-on role.
  • Strong practical experience managing and optimising Google Ads campaigns.
  • A clear understanding of conversion tracking, lead quality, cost per acquisition and return on advertising spend.
  • Strong knowledge of SEO, social media marketing and content creation.
  • Experience managing or updating WordPress websites, ideally using Elementor.
  • The ability to write clear, professional and engaging marketing copy.
  • Experience using Google Analytics, Google Search Console and campaign reporting tools.
  • A strong understanding of lead generation, customer journeys and conversion optimisation.
  • Good organisational skills and the ability to manage several campaigns or projects at once.
  • The confidence to work independently and take ownership of marketing activity.
  • A commercial mindset, with an understanding that marketing performance should be connected to enquiries, bookings and revenue.
  • Strong attention to detail and a consistent approach to brand presentation.
  • Experience: Google Ads: 1 year (required)
  • Driving Licence (required)
  • Experience within the events, hospitality, weddings, technical production or equipment hire sectors would be beneficial but is not essential.
  • Photography, video editing, graphic design or Adobe Creative Suite experience would also be advantageous.
  • Flexible hybrid working arrangements.
  • Friends and family discount on eligible company services.
  • Windows laptop provided where required for the role.
  • Opportunities for additional overtime depending on business workload.
  • Long Event Day Premium where applicable.
  • The opportunity to take ownership of the company’s digital marketing strategy.
  • Access to a wide variety of visually engaging events and projects.
  • A varied role with the opportunity to influence the future direction of the business.
  • A supportive, small-team environment with direct access to the company directors.
  • Casual dress
  • Company events
  • Flexible schedule
  • Free parking
  • On-site parking
  • Sick pay
  • Work from home