Digital Marketing Manager

Responsibilities

• Manage and optimise website content using WordPress CMS, with a focus on SEO, website structure, user experience (UX), customer journeys, testing and conversion optimisation.
• Create engaging digital content and landing pages, using digital copywriting and search optimisation to improve search and AI visibility, guest engagement, direct bookings and enquiries.
• Use digital analytics, performance data and KPIs to monitor results, identify opportunities and deliver actionable insights that improve marketing effectiveness and return on investment.
• Work closely with agencies, central and venue teams across PPC, paid social, SEO, web development and data, supporting agency briefs, campaign performance reviews and ongoing optimisation.
• Support CRM and customer data activity including data segmentation, personalisation, testing, data integrations and GDPR best practice.
• Coordinate digital marketing campaigns and projects across owned channels, contributing to wider marketing strategy and managing priorities, timelines and delivery across hotels, restaurants, spas, weddings, meetings and events.
• Champion digital innovation, exploring emerging technologies, AI, personalisation platforms and new digital tools to improve customer experience, efficiency and marketing performance.

Requirements

• · Combine creativity with strong commercial awareness.
• · Enjoy using data and insight to make informed decisions and drive results.
• · Build strong relationships and collaborate effectively with a wide range of stakeholders.
• · Take ownership of projects and deliver high-quality work with attention to detail.
• · Stay curious about emerging digital trends, technologies and opportunities.
• · Thrive in a fast-paced environment and can successfully manage multiple priorities.
• · Want to make a visible impact within a growing hospitality business.

Benefits

• Discounted stays across our hotels and venues
• Food, beverage, spa and leisure discounts
• Access to retail, entertainment and lifestyle discounts
• Leadership and career development programmes
• Long service awards recognising your commitment and contribution
• Refer-a-friend scheme
• Employee Assistance Programme offering confidential support whenever you need it
• Health Care Cash Plan
• Wellbeing resources and support
• Opportunities to develop and progress across our diverse hospitality portfolio