Digital Marketing Manager

London, UK (On-site)

€45K/yr – €57K/yrMid Level4+ years expFull time

Posted 5 months ago

Job Summary

Lead multi-channel digital marketing efforts spanning paid search, social, and organic strategies to grow acquisition and retention, while optimizing campaigns and collaborating with content/design teams.

Job Description

Responsibilities

  • Develop and execute multi-channel digital marketing campaigns , including SEO, SEM, PPC, display ads, and paid social media .
  • Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
  • Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
  • Analyze campaign performance metrics , A/B test ad creatives, and optimize ad spend for maximum efficiency.
  • Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets .
  • Track key performance indicators (KPIs) , generate reports, and provide insights to improve marketing strategies.
  • Manage email marketing campaigns and customer acquisition funnels.
  • Stay updated on industry trends, algorithm updates, and new digital marketing technologies .
  • Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
  • This is a fully onsite position , based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

Requirements

  • Around 4+ years of experience in digital marketing, performance marketing, or growth marketing .
  • Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms .
  • Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies .
  • Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO) .
  • Knowledge of A/B testing, landing page optimization, and marketing automation tools .
  • Ability to analyze campaign data and optimize ad spend for ROAS and CAC .
  • Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
  • Strong copywriting skills for ad creatives, landing pages, and social media campaigns .
  • Ability to work in a fast-paced, data-driven environment with cross-functional teams.

Benefits

  • Apple hardware ecosystem for work.
  • Annual Bonus
  • Top-tier Health and Life Insurance for peace of mind.
  • Transportation Budget to support your commute needs.
  • Coverflex benefits package for meal allowances, well-being, and more.
  • Childcare support.
  • Air Conference - an opportunity to meet the team, collaborate, and grow together.
  • Pension Fund to support your long-term financial planning.
  • Urban Sports Club membership to keep you active.
  • Meals 100% free at the hub.
Air Apps logo

Air Apps

We're dedicated to leveraging mobile apps to drive positive change and enhance people's lives. Our mission is to provide innovative tools that empower users to overcome challenges and achieve their goals effortlessly, simplifying their daily routines and making their lives easier.As a leading mobile app developer and publisher, we offer a diverse portfolio of over 30 apps across the Fitness, Productivity, Creative, and Learning categories. With a cumulative total of 3 million monthly downloads and a remarkable 100 million downloads worldwide, our apps resonate with users globally.Born in Lisbon, Portugal, in 2018, and now with offices in both Lisbon and San Francisco, we value flexibility and individuality, fostering a culture where diverse perspectives thrive. Our culturally diverse team ensures inclusivity and creativity in every facet of app development.At the core of our values is a dedication to user well-being and community collaboration. Through our AI-first approach, we're actively shaping the future of mobile technology, prioritizing excellence in user experience.Join us on our journey to make a meaningful impact and inspire individuals worldwide to unleash their full potential with our transformative mobile apps.

Founded in 2018
San Francisco, California, USA
50 employees (15 in marketing)

Salaries

Posted range

€45K/yr – €57K/yr

Taken straight from the job posting.

See all Air Apps salaries

Marketing Team

Marketing Team Size
9 (18% of company)
Median Career Experience
7 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
12

Traffic Signals

Monthly Visitors
5.7K
Traffic Source Mix
Search
27.8%
Direct
53.6%
Referral
7.9%
Social
9.4%
Paid
1.1%

Headcount Trend

Current headcount: ~51
Air Apps logo

Digital Marketing Manager

Air Apps · London, UK · On-site