Responsibilities

• Lead the delivery and optimisation of digital acquisition activity across channels including: Paid social; PPC and search marketing; Display and programmatic media; Website and landing page journeys
• Plan and deliver integrated digital campaigns that drive supporter acquisition and fundraising growth
• Optimise campaign performance through testing, insight and continuous improvement
• Support development of SEO and emerging AI search (GEO) opportunities
• Analyse performance data and turn insights into actionable recommendations
• Collaborate with fundraising, brand, web and digital teams to create seamless supporter journeys
• Help develop robust reporting frameworks focused on ROI, attribution and business outcomes
• Champion a test-and-learn culture, driving innovation and best practice across digital marketing activity

Requirements

• Significant experience managing paid digital marketing campaigns across social, search and other acquisition channels.
• Strong understanding of performance marketing principles and optimisation techniques.
• Experience working with digital analytics and reporting tools, including Google Analytics and Google Tag Manager.
• Experience delivering multi-channel campaigns and managing agency relationships.
• Excellent analytical skills and confidence using data to inform decisions.
• Knowledge of SEO principles and evolving digital trends.
• A collaborative approach and ability to work effectively with a wide range of stakeholders.
• Passion for delivering outstanding supporter experiences and achieving measurable results.
• Travel will be required to quarterly meetings in London Hubs.

Preferred

• Experience within the charity sector is welcome, but we're equally interested in candidates from agency, commercial or consumer-brand backgrounds who are excited by the opportunity to make a difference.
• Knowledge of emerging AI tools or GEO opportunities (as referenced in About You).

Benefits

• Flexible and hybrid working
• A supportive and collaborative culture
• Opportunities for professional development
• A role where your work has a direct impact on children and young people
• Competitive benefits package
• Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
• The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
• A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
• Service related sick pay from day 1
• Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
• Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
• Cycle2work scheme
• Interest free season ticket loans
• Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
• 20% discount at Barnardo's stores
• Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
• Free access to round the clock employee assistance program for advice and support
• Access to Barnardo's Learning and Development offer
• *T&C's apply based on contract