Responsibilities

• Build and maintain Marketing website pages using Contentful, ensuring pages are optimised for SEO and conversion.
• Work alongside the Senior Marketing Automation Manager to identify key areas to streamline via automation. Identify and champion process improvements that drive efficiency and cost savings across the team.
• Work with our SEO agency, developing a clear roadmap of activity and be able to demonstrate the impact of our work in this area.
• Support the Demand Generation team with reporting and insights into campaign performance.
• Develop and maintain reports/dashboards to monitor digital performance to ensure optimal results and ROI against budget and targets.
• Line management responsibility of the Digital Marketing Executive, leading by example, overseeing planning, ensuring that clear KPIs are set and tracked, resource is effectively managed and work is delegated accordingly in line with business objectives.

Requirements

• Strong understanding of SEO principles, working with external agencies, managing resource and future planning and road-mapping.
• Good understanding of marketing and reporting tools (e.g. Google Analytics, Google Search Console, Contentful, Leadfeeder, Semrush).
• Experience working with large datasets, with the ability to gather tangible insights to make recommendations for improvement.
• Ideally at least 7 years digital B2B marketing experience, ideally in a similar environment (e.g. SaaS, Tech, Legal).
• Comfortable working in a fast-paced organisation, managing multiple projects, ensuring work is completed on time and to a high standard.
• Excellent communication skills with the confidence to liaise with various teams and stakeholders.
• Analytical and data driven focus to activities, with a problem-solving mindset and a can-do attitude.
• A growth mindset. Interest in driving iterative improvements through digital channels, testing and implementing new ideas.