Digital PR Executive
Toucan International
Leeds, UK (Remote)
£25K/yr - £30K/yrAgencyFull-timeEntry level1+ years exp.
9 hrs ago
Digital Marketing Lead (FTC)
Goole, North Lincolnshire, UK (Hybrid)
Salary Not AvailableSenior LevelContract
Posted 2 months ago
Job Summary
Own and optimize Croda Beauty's Sitecore-powered digital presence, lead content, SEO, analytics, and marketing automation, while partnering with teams to deliver scalable digital campaigns and platform improvements.
- Lead platform ownership and digital experience improvements
- Drive SEO, analytics and CRO across campaigns and pages
- Oversee email, webinar and digital campaign execution for measurable impact
Job Description
Responsibilities
- Own and develop the Croda Beauty website using Sitecore CMS, ensuring it delivers an excellent user experience and supports business objectives.
- Publish and optimise website content, landing pages, blogs and digital customer journeys.
- Deliver ongoing SEO improvements across on-page, technical and AI search (GEO/AEO), including keyword research, structured data and content optimisation.
- Monitor website quality, accessibility and performance, including Core Web Vitals where appropriate.
- Build, test and optimise email campaigns and automation programmes using Mailchimp.
- Manage webinars using ON24 or similar platforms, including setup, delivery and reporting.
- Monitor digital performance using GA4, SEMrush and reporting tools, providing actionable insights and recommendations.
- Create campaign tracking and reporting using UTM parameters, ensuring accurate measurement and attribution.
- Support A/B testing and conversion rate optimisation initiatives to improve digital performance.
- Partner with internal stakeholders, agencies and developers to deliver digital improvements and platform enhancements.
Requirements
- A degree in Marketing (or a related discipline), or equivalent industry experience, is required.
- You'll enjoy balancing technical problem solving with commercial thinking and be motivated by continually improving the digital customer experience.
- You will have experience in:
- Enterprise CMS platforms (ideally Sitecore).
- Email marketing platforms (preferably Mailchimp).
- Google Analytics 4 (GA4), SEO, SEMrush and digital analytics.
- UTM tracking, campaign measurement and performance reporting.
- Website optimisation, UX/UI and digital content management.
- Webinar platforms such as ON24.
Preferred
- Qlik Sense
- Microsoft Clarity
- HTML/CSS
- Figma
- Adobe Photoshop or Adobe Premiere Pro
- SharePoint
- Experience working in an agile development environment
Benefits
- Defined benefit pension scheme
- 25 days paid holiday allowance (plus bank holidays)
- Private medical insurance
- Free lunch in on-site restaurant
- Access to share plans
- Cycle to work scheme
- Car leasing scheme
- Generous parental leave
- Retail platform benefits
- Free car parking on Croda sites
Croda
3.6 Glassdoor
Since 1925 we have been the name behind sustainable, high-performance ingredients and technologies in some of the world’s most successful brands: creating, making and selling speciality chemicals that are relied on by industries and consumers everywhere. We are a FTSE 100 company with over 5,900 passionate and innovative employees, working across manufacturing sites and offices around the world with a shared Purpose to use Smart science to improve livesTM. As part of this Purpose, and with around two thirds of our organic raw materials already from bio-based sources, we have committed to be the most sustainable supplier of innovative ingredients, becoming Climate, Nature and People Positive by 2030.
Founded in 1925
Snaith, England, GBR
3.3K employees (109 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Digital Marketing median pay in the United Kingdom
£38K/yrMost earn £31K to £50K. Based on 136 salaries, including bonus and equity.
Marketing Team
Marketing Team Size
109 (3% of company)
Median Tenure
5.4 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$20.9M
Last Raise
$20.9M
Grant
Funding History
- Mar 2022Grant • $20.9M
Traffic Signals
Monthly Visitors
66.4K
Traffic Source Mix
Search
60.6%
Direct
29%
Referral
4.9%
Social
3.3%
Headcount Trend
Current headcount: ~3.3K
Recent News
Links
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