Responsibilities

• Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
• Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
• Collaborate with content and design teams to craft high-performing ads and landing experiences.
• Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
• Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
• Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
• Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
• Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
• Conduct audience research and segmentation to target high-intent and high-converting user groups.