Digital Marketing Executive

Burntwood, Walsall, UK (On-site)

Salary Not AvailableEntry Level1+ years expPermanent

Posted 7 weeks ago

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Job Summary

Own the content and digital presence engine for SP, turning website, email, and social activity into measurable ROI while coordinating with partners and tracking trends.

  • Website and content ownership: manage SP site/Shopify copy, visuals, and banners.
  • Marketing activation: drive email campaigns and social engagement with ROI focus.
  • Analytics and reporting: turn web analytics into actionable recommendations and ROI updates for leadership.

Job Description

Responsibilities

  • create and upload copy and images for the SP website / Shopify.
  • write and dispatch email marketing campaigns.
  • provide accurate reports and analysis to the management to demonstrate effective return on investment (ROI)
  • research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
  • design website banners and assist with web visuals.
  • communicate with customers, affiliate networks and affiliate partners.
  • conduct keyword research and web statistics reporting.
  • contribute to social media engagement and brand awareness campaigns using mechanisms such as Hootsuite
  • use web analytics software to monitor the performance of the SP website and make recommendations for improvement
  • contribute to company and industry blogs and manage e-communications.

Requirements

  • strong verbal communication skills for articulating ideas to colleagues and customers.
  • excellent written communication skills for producing high quality content
  • attention to detail and accuracy
  • the ability to work independently and flexibly
  • the capacity to prioritise and work across multiple projects
  • the ability to work as part of a team
  • organisational skills with the ability to deliver a high volume of quality work
  • creative skills for contributing new and innovative ideas
  • the ability to work well under pressure and meet deadlines
  • networking and analytical skills

Preferred

  • GCSE or equivalent (preferred)
  • Marketing: 1 year (preferred)

Benefits

  • Company pension
  • Life insurance
  • On-site parking
  • Sick pay
Sykes Pickavant Ltd logo

Sykes Pickavant Ltd

Sykes-Pickavant is a UK market leader in the supply of Specialist Automotive Tools and Hand Held Diagnostic Equipment. Since 1921 Sykes-Pickavant has been manufacturing and distributing a comprehensive range of service tools with numerous applications in the field of automotive and general engineering maintenance and repair work. Building on a long standing reputation for supplying practical, time saving products to trade and industry, Sykes-Pickavant has been established as a brand that offers the highest quality products and real value.We are an independently owned UK manufacturing company working in conjunction with quality UK and European business partners. Changes in vehicle design and technology means that we are constantly developing new products for the aftermarket and our Research & Development is carried out with the help and support of committed independent workshops.Visit our website: www.sykes-pickavant.com

Founded in 1921
Burntwood, England, GBR
22 employees (2 in marketing)

Traffic Signals

Monthly Visitors
8K
Traffic Source Mix
Search
57.3%
Direct
29.9%
Referral
7.5%
Social
4.1%
Paid
1%

Headcount Trend

Current headcount: ~23

Marketing Team

Marketing Team Size
2 (9% of company)
Marketing Roles Posted (Last 30 Days)
1