Digital Marketing Executive (Paid Search & Paid Social)

Responsibilities

• Lead and manage the digital media budget for paid search, programmatic and paid social channels, ensuring efficient allocation across channels.
• Forecast spend, revenue and performance outcomes with high accuracy
• Monitor pacing of optimize spend in real time to maximise ROI
• Create and provide regular performance reports for management information and decision making.
• Lead hands on end-to-end management of the paid search, paid social campaigns
• Oversee account structure, bidding strategies, audience segmentation and creative testing
• Implement A/B testing frameworks and continuous optimization processes
• Ensure tracking implementation and accuracy across platforms (GA4, conversion API’s, tagging)
• Implement effective retargeting campaigns to drive performance and create good customer journeys
• Utilise data lists effectively to build targeting options for products and customer profiles

Requirements

• Proven track record of growth through digital marketing in an ecommerce setting
• Paid Search or Paid social experience desirable
• Programmatic an advantage
• Growth mindset focused on winning the day and striving to drive better performance
• Deep expertise in performance marketing and analytics, specifically hands on experience with:
• Google Ads
• Microsoft Ads
• Meta
• Programmatic DSP platforms (e.g. DV 360)
• Strong understanding of attribution models and analytics dashboards (GA4, Looker)