Digital Marketing Executive at The Orders of St John Care Trust (OSJCT) | Aylesbury, Buckinghamshire, UK

The Orders of St John Care Trust (OSJCT)

Digital Marketing Executive

Aylesbury, Buckinghamshire, UK (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own social strategy execution and content planning across brand accounts, with a focus on engagement, stakeholder alignment, and brand governance.

Social ownership: plan, create, and optimize organic content and campaigns, guiding Home Managers on content creation and account management.
Campaign integration: support integrated digital campaigns with data-driven tweaks and collaboration with the Digital Marketing Manager.
Governance & training: deliver social policies, run workshops, and ensure brand tone and page management across care home presences.

Job Description

Responsibilities

Implementing the social media strategy in conjunction with the Digital Marketing Manager.
Developing and managing content plans with key stakeholders to align social media activity with marketing campaigns.
Managing central, brand social media accounts and oversee individual care home Facebook pages.
Providing guidance to Home Managers and their teams on content creation and account management.
Planning, creating, and optimising engaging organic content and social campaigns, using data insights to improve reach and engagement.
Monitoring and respond to comments, ensuring appropriate engagement.
Delivering social media training through workshops and own the creation and delivery of social media policies.
Support the planning and execution of integrated digital marketing campaigns.
Assist with SEO, PPC, and other digital advertising activity.
Create and update website content using the CMS, ensuring content is accurate, engaging and optimised for search engines.

Requirements

Permanent, full time 37.5 hours per week
We are looking for a digitally savvy marketer with experience across social media and wider digital marketing channels. You will be creative, organised and analytical, with the ability to manage multiple projects and build strong relationships with stakeholders across the Trust.

The Orders of St John Care Trust (OSJCT)

3.3 Glassdoor

The Orders of St John Care Trust (OSJCT) is a leading not-for-profit charitable trust providing trusted care, support, and housing for older people and those with learning disabilities.In February 2024, OSJCT merged with The Fremantle Trust, uniting our teams to provide high-quality, compassionate care together. On 1 September 2025, colleagues and services in Buckinghamshire officially transferred into OSJCT. This brought more than 1,300 colleagues into our Trust and expanded our services to include learning disability support alongside our established older people’s care.Today, OSJCT supports over 4,000 people and employs more than 6,000 staff across:- 75 care homes- 8 extra care housing schemes- 16 learning disability services (5 residential and 11 supported living)We operate across Buckinghamshire, Gloucestershire, Lincolnshire, Oxfordshire, Suffolk, West Sussex, and Wiltshire.Our offering includes specialised dementia care, intermediate care, respite, day care, expert nursing, and dedicated services for people with learning disabilities. We are proud to have been among the first care providers to employ our own Admiral Nurses.As a not-for-profit organisation, any financial surplus is reinvested to benefit our residents and service users. Our ethos is built on the belief that every person should enjoy life in an atmosphere of warmth, harmony, and understanding, with care that respects their dignity, privacy, and freedom of choice.The quality of our services has been accredited by the National Care Forum through its “Quality First” framework.

Founded in 1992

Lincoln, England, GBR

1K employees

www.osjct.co.uk/careers

63% recommend to a friend

77% CEO approval