Digital Marketing Executive

Responsibilities

• Plan, build, and execute targeted email marketing campaigns, ensuring they are well-designed, engaging, and optimised for use (mobile, for example).
• Manage and schedule organic social media posts, ensuring alignment with platform best practices and analysing performance for optimisation.
• Assist in setting up and managing pay-per-click (PPC) campaigns across platforms such as Google Ads and social media.
• Regularly update and maintain website content using the Umbraco CMS, ensuring accuracy, SEO-friendliness, and a seamless user experience.
• Create, capture, edit and repurpose engaging campaign content for use across channels, including photography and video
• Monitor and analyse digital marketing performance across email, social media, PPC, and web, providing insights and recommendations to enhance engagement and ROI.
• Work closely with Marketing Campaign Managers to ensure cohesive messaging and integrated digital campaigns.
• Assist in conducting A/B tests for digital ads, emails, and landing pages to improve campaign effectiveness.
• Support budget management for digital campaigns, ensuring activities are cost-effective and deliver strong results.
• Stay up-to-date with data privacy regulations (e.g., GDPR) and digital marketing best practices to ensure compliance and excellence in execution.

Requirements

• Proven experience in digital marketing, including email marketing, social media management, PPC, and web content management.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions to optimise performance.
• Experience using email marketing platforms (e.g., Upland Adestra, Mailchimp), PPC/social ads management tools (e.g., Google Ads, LinkedIn Ads), social media management tools (e.g., Sprinklr, Hootsuite), and CMS platforms (e.g., Umbraco, WordPress).
• Experience creating or editing marketing content, including social media assets, photography and/or video content, with an understanding of how content should be adapted for different channels and audiences.
• Excellent written and verbal communication skills, with confidence in engaging with internal stakeholders and external audiences.
• Strong attention to detail and the ability to manage multiple tasks and deadlines efficiently.
• Proactive and eager to learn, with a passion for digital marketing and staying ahead of industry trends.
• A collaborative mindset, with experience working in cross-functional teams to achieve marketing goals.