Digital Marketing Executive

Responsibilities

• As Digital Marketing Executive, you will be part of a dynamic marketing team at The Inn Collection Group, supporting the growth of an award-winning hospitality brand across the North of England. You will help bring campaigns to life across digital channels, supporting performance marketing, website content, social media, and customer engagement initiatives.
• Digital & Website Management
• Support the Performance Marketing Manager with website maintenance, content population, and copywriting through the CMS.
• Ensure website content is accurate, up to date, and aligned with brand guidelines.
• Assist with site updates to support campaigns, promotions, menu launches and new site openings.
• Performance & Paid Media Support
• Work with external paid media agencies to supply creative assets and support campaign delivery.
• Assist with reviewing campaign performance and identifying opportunities for optimisation.
• Help manage and maintain brand presence across external platforms, including search engines and partner websites.
• Social Media & Content

Requirements

• Degree in a relevant field (or equivalent experience).
• Previous experience in a similar role at an equivalent level.
• Excellent copywriting skills with exceptional attention to detail and grammar.
• Strong knowledge of all major social media platforms and how to use them to support marketing activity.
• Confident user of Microsoft Office Suite.
• Willingness to travel to sites when required (expenses covered).
• Genuine passion for marketing and the hospitality industry.

Preferred

• Knowledge of Facebook Business Manager and paid social advertising.
• Experience using CMS platforms.
• Previous experience working within the hospitality sector.
• Working knowledge of Adobe Creative Suite.

Benefits

• Celebrate your birthday with an extra paid holiday.
• Build your future with support from our development programmes.
• Take the time you need to rest and recharge; Paid Breaks are on us.
• Enjoy 50% off food at any of our Inns
• Relax with a stay at any of our Inns during January, February, and March for just £1.
• Take advantage of the chance to explore our beautiful locations, with 1/3 off room bookings all year round.
• Experience a spontaneous trip away with £50 on same day bookings
• It’s not just for you—your loved ones can enjoy 15% off bed and breakfast too!
• 24/7 confidential support is always there when you need it with our Employee Assistance Programme
• Contribute to a company that gives back through our Give-inn back scheme