Digital Marketing Executive
Solar on steroids
Manchester, UK (Hybrid)
£32K/yr - £35K/yrAgencyFull-timeMid level2+ years exp.
15 hrs ago
Digital Marketing Executive
Royston, Hertfordshire, UK (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 4 weeks ago
Job Summary
Own and drive demand generation efforts to build brand awareness, generate quality leads, and fuel the sales pipeline across multi‑channel campaigns.
- Lead multi-channel planning and optimization
- Collaborate with sales to refine personas, messaging and handoffs
Job Description
Responsibilities
- Develop and execute demand generation strategies to boost brand awareness, attract quality leads, and grow the sales pipeline.
- Plan and optimize multi-channel campaigns across digital ads, email, webinars, SEO, and content marketing.
- Create lead nurturing programs to guide prospects through the funnel and improve conversions.
- Collaborate with sales and marketing teams to refine buyer personas, messaging, and campaign tactics.
- Track and analyse campaign performance, using insights to drive continuous improvement.
- Manage Hubspot and CRM tools to support lead scoring, tracking, and reporting.
- Lead content strategy for demand generation, including whitepapers, case studies, and educational assets.
- Optimise the website and landing pages to improve lead capture and conversion rates.
- Stay current on marketing trends and tools to enhance campaign effectiveness.
Requirements
- 3+ years of experience in demand generation or digital marketing, ideally in B2B scientific or industrial sectors.
- Proven success in creating and delivering high-performing top-of-funnel campaigns.
- Hands-on experience with Hubspot (or similar marketing automation tools).
- Strong analytical skills with the ability to optimise campaigns and report ROI.
- Excellent communication and cross-functional collaboration skills.
- Solid knowledge of SEO, PPC, content marketing, and social media strategies.
- Experience aligning closely with sales teams to improve lead quality and handoff.
- Background in scientific, laboratory, or industrial equipment markets is a plus.
Benefits
- Generous Time Off – 25 days holiday + all bank holidays
- Flexible Working – Hybrid options to support work-life balance
- Wellbeing Support – Comprehensive Employee Assistance Program
- Retirement Support – Pension match up to 7%
- Performance Rewards – Discretionary bonus scheme based on company success
- Security & Protection – Life insurance and income protection for peace of mind
- Family-Friendly Policies – Enhanced maternity & paternity pay
- Company pension
- Cycle to work scheme
- Employee discount
Grant Instruments
3.3 Glassdoor
Grant Instruments is a Royston Instruments group company. We design and manufacture high-precision scientific and laboratory equipment that empowers researchers, healthcare professionals, and industrial innovators worldwide. With over 70 years of expertise, our solutions in temperature control, sample processing, and scientific measurement support breakthroughs in life sciences, healthcare, industrial R&D, and academic research.Proudly headquartered in Royston, Cambridgeshire, we combine British engineering excellence with a global outlook, exporting to over 100 countries. Our commitment to innovation, quality, and reliability ensures that laboratories and industries have the tools they need to drive discovery and progress.Grant Instruments, Where Precision Meets Innovation.
Founded in 1951
Shingay, Thriplow, Litlington, Bassingbourn, Wendy, Whaddon, Croydon, Heydon, Arrington, Abington Pigotts, Bridgefoot, Flint Cross, Melbourn, Kneesworth, Fowlmere, Guilden Morden, Great Chishill, Tadlow, Steeple Morden, Shepreth, Chrishall Grange, Whaddon Gap, Little Chishill, Orwell, New Wimpole, Meldreth, Chrishall, Kelshall, Nuthampstead, Barkway, Therfield, Barley, Reed, Royston, England, GBR
52 employees (1 in marketing)
1% recommend to a friend
1% CEO approval
Salaries
Digital Marketing median pay in the United Kingdom
Most pay falls between £31K and £50K. Based on 148 salaries.
Marketing Team
Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
20.5K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
48.2%
Direct
20.3%
Referral
6.1%
Social
8.3%
Paid
10.5%
Headcount Trend
Current headcount: ~52
News about Grant Instruments
Links
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