Digital Marketing Executive

Responsibilities

• Deliver paid advertising campaigns - Research, recommend, set up, monitor and optimise campaigns across Google Ads, Microsoft Advertising, Amazon Ads and paid social. Test keywords, audiences, creative and campaign formats to improve performance. Recommend and test new channels to ensure a strong return on investment.
• Manage campaign budgets - Monitor daily and monthly spend within agreed budgets, adjust bids and allocations, and flag opportunities or performance concerns to the Marketing Manager.
• Improve landing pages. Work with the web and marketing teams to create relevant campaign landing pages, strengthen calls to action and improve conversion rates.
• Create search-focused content. Research customer questions and high-intent search topics, then write and optimise useful website content that supports product discovery and online sales. Explore approaches to answer engine optimisation where relevant.
• Support Amazon sales growth. Help improve product listings and A+ content, optimise sponsored advertising, and coordinate promotions around key sales periods.
• Deliver email campaigns and automation. Build, test and schedule promotional and lifecycle emails, including welcome and re-engagement journeys. Write engaging subject lines, copy and calls to action.
• Measure and report results. Use analytics and advertising platforms to track sales, conversions, lead generation and return on advertising spend. Turn the findings into clear reports and practical recommendations.
• Collaborate across teams. Work with sales colleagues to improve lead quality and follow-up, and help the wider marketing team maintain accurate, consistent messaging.

Requirements

• Hands-on experience setting up and optimising Google Ads campaigns.
• Experience delivering email marketing campaigns.
• Confidence interpreting campaign data and using it to recommend improvements.
• Experience using Google Analytics or a comparable analytics platform.
• Strong written UK English, with careful proofreading and attention to detail.
• Good organisational skills, including the ability to manage several campaigns and deadlines.
• A collaborative approach and confidence explaining ideas and results to colleagues.
• Knowledge of SEO, landing-page optimisation and A/B testing.

Preferred

• Experience with Microsoft Advertising or paid social.
• Familiarity with Amazon Seller Central, Amazon Ads or A+ content.
• Experience supporting ecommerce sales and business-to-business lead generation.
• Experience building automated email journeys.

Benefits

• Casual dress
• Company events
• Company pension
• Flexitime
• Free parking
• On-site parking
• Sick pay