Digital Marketing Executive

London, UK (On-site)

£26K/yr – £28K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own and optimise end-to-end digital performance for a Harley Street clinic, leading Google and Meta ad campaigns, site management, CRM automation, content production, and analytics across multiple channels to drive ROAS and conversions.

Plan and run Google Ads campaigns and tracking
Manage Meta campaigns and CRM automation
Oversee SEO, website, content production and reporting

Job Description

Responsibilities

Plan, launch and optimise Google Ads campaigns (Search, Performance Max, Display and Remarketing). Paid Advertising Manage Meta advertising campaigns across Facebook and Instagram. Improve ROAS, reduce cost per lead and increase consultation bookings. Monitor budgets and campaign performance. Set up and manage Google Tag Manager, GA4, Meta Pixel and conversion tracking. SEO & Website Management * Manage and maintain our Next.js website. * Perform technical SEO and on-page optimisation. * Improve website speed, Core Web Vitals and overall SEO performance. * Optimise landing pages for conversions. * Implement schema markup and structured data. * Build high-quality backlinks. * Work with developers when required. CRM & Marketing Automation * Manage GoHighLevel CRM. * Build and maintain automations, pipelines and workflows. * Create lead nurturing campaigns. * Manage appointment reminders. * Improve lead conversion through CRM automation. * Monitor lead attribution and reporting. Content & Video Production * Create marketing content for Instagram, Facebook, TikTok, YouTube and LinkedIn. * Film and edit professional short-form videos. * Edit videos using CapCut (Adobe Premiere or Final Cut Pro is an advantage). * Create educational and promotional content for the clinic. Analytics & Reporting * Monitor campaign performance using: * Google Analytics 4 * Google Search Console * Google Tag Manager * Meta Business Manager * Produce weekly marketing reports. * Track: * Cost per Lead * Cost per Booking * ROAS * SEO rankings * Website traffic * Conversion rates.

Requirements

Google Ads (PPC)
Meta Ads Manager
Google Analytics 4
Google Tag Manager
Google Search Console
SEO (Technical & On-Page)
Website Management (Next.js preferred)
GoHighLevel CRM
Landing Page Optimisation
Conversion Tracking

Preferred

Medical, aesthetics or healthcare marketing.
Private healthcare or Harley Street clinics.
Experience improving SEO rankings.
Experience generating high-value leads through Google and Meta Ads.
Understanding of patient acquisition funnels.

Salaries

Posted range

£26K/yr – £28K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 148 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

See all Dr S N A clinics salaries

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