Digital Marketing Executive

Responsibilities

• Lead Generation & New Business: Develop and implement targeted digital marketing campaigns to generate qualified new business leads.
• Identify and reach potential advertisers and business customers across our three brands.
• Create lead generation campaigns using email marketing, social media, website content and paid advertising.
• Develop lead nurturing strategies to convert enquiries into paying customers.
• Improve website enquiry forms, landing pages and calls to action.
• Identify opportunities to cross-promote services and generate new business across the company.
• CRM Management & Customer Engagement: Take ownership of maximising the commercial potential of our CRM system.
• Organise and segment customer databases to deliver targeted marketing communications.
• Develop automated customer journeys and follow-up campaigns.
• Reactivate dormant customers, previous advertisers and unconverted enquiries.

Requirements

• Previous experience in digital marketing, ideally within a commercially focused role
• Proven experience generating leads through digital marketing campaigns
• Strong knowledge of CRM systems, database marketing and marketing automation
• Experience planning and delivering successful email marketing campaigns
• Good understanding of social media advertising, SEO and website conversion optimisation
• Confidence analysing campaign data and measuring results
• Excellent written communication and organisational skills
• Ability to manage multiple campaigns and work independently
• A proactive, results-driven attitude and a genuine interest in business growth

Preferred

• Experience within publishing, media, advertising or marketing services
• Familiarity with online booking or e-commerce platforms
• Experience developing automated customer journeys
• Knowledge of Google Analytics, Google Ads and email marketing platforms

Benefits

• Casual dress
• Company events
• On-site parking