Digital Marketing Executive

Responsibilities

• Manage organic and paid social media accounts for our websites
• Plan, schedule, and publish engaging posts to boost brand awareness, increase followers, and enhance customer engagement
• Interact with the online community by responding to comments, messages, and reviews professionally
• Utilise analytics tools to measure and analyse campaign performance, providing insights and recommendations for improvement
• Stay up to date on social media trends, industry developments, and competitor activities
• Support the team in managing influencer requests and facilitate collaborations
• Support the digital marketing team with content updates via CMS on Copart’s websites
• Attract, convert, engage, and retain our audience through engaging communication and posting of content across various digital channels, with a strong emphasis on social media and CMS platforms.
• Ensure that all digital marketing communications reflect our market leading position and brand propositions and work across relevant teams to ensure consistent brand and multi-channel communications
• Measure and report on the success of campaigns and digital communication implementations.

Requirements

• The ability to manage multi-dimensional digital projects and initiatives to drive acquisition, growth, and retention across our digital properties
• Excellent hands-on experience of managing Social Media channels and other tools to deliver across the digital marketing mix
• Experience in managing and using website CMS systems (Drupal, Wordpress)
• Confident with numbers and able to tell a story from the digital metrics and data.
• Adept in Excel and Microsoft PowerPoint
• Demonstrable experience of running successful projects from inception to delivery (with numbers to prove its impact)
• Great planning, project management, and stakeholder management skills
• Excellent time management and organisational skills/ability to work to tight deadlines
• Previous experience managing external agencies
• Excellent reporting and presentation skills

Benefits

• Time For You: Relax with 23 days of holiday plus bank holidays, and an extra day for a personal special occasion.
• Give Back: Receive a paid day to volunteer for a charity of your choice.
• Health & Wellness: Healthcare Cash Plan.
• Your Future: Join our contributory workplace pension scheme for financial security.
• Investment: Purchase shares in our global company at a discounted rate.
• Fitness & Health: Save money while commuting with our Cycle to Work Scheme and access fitness videos and gym discounts.
• Life Assurance: Enjoy peace of mind with our life insurance coverage.
• Exclusive Discounts: Access our deals hub for savings on everyday purchases and family activities.