Digital Marketing Executive

Responsibilities

• Plan and implement SEO improvements, including keyword research, technical audits, on-page optimisation and internal linking.
• Build, manage and optimise Google Ads and Microsoft Ads campaigns, including budgets, bidding, search terms and negative keywords.
• Set up, test and troubleshoot tags, triggers and conversion tracking using Google Tag Manager and GA4.
• Analyse performance, identify wasted spend and improve cost per lead, conversion rates and lead quality.
• Write, edit and optimise website content, landing pages and advertising copy.
• Use AI tools efficiently, checking facts and editing outputs before use.
• Reporting to the Marketing Director, you will work across our brands to generate quality leads and improve marketing performance.

Requirements

• Proven SEO and PPC experience, with clear examples of your contribution and results.
• Hands-on proficiency in Google Ads, Microsoft Ads, Google Tag Manager, GA4 and Google Search Console.
• Practical experience with technical SEO, WordPress and tools such as Ahrefs, Semrush or Screaming Frog.
• Strong writing, editing and analytical skills.
• The ability to prioritise tasks, meet deadlines and take responsibility for the result of your work.

Benefits

• 20 days’ annual leave plus bank holidays.
• One day per week working from home after successfully completing probation.
• The opportunity to progress to Digital Marketing Manager based on performance.