Digital Marketing & CRM Lead

Sheffield, UK (Unknown)

£32K/yr – £38K/yrMid LevelPermanent

Posted 2 weeks ago

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Job Summary

Own end to end digital execution across paid, organic, CRM and site optimisation to drive revenue, anchored in data and cross functional partnerships.

  • Growth Infrastructure: Own paid media, SEO and CRM ecosystems with data-driven optimization and reporting.
  • Performance Analytics: Translate GA4 and campaign data into actionable revenue impact and improvement plans.

Job Description

Responsibilities

  • Own and optimise paid media performance across Google Ads and paid social.
  • Drive SEO strategy to maximise visibility, product discovery and qualified traffic.
  • Build and refine CRM automation, segmentation, behavioural marketing journeys and lead nurturing programmes.
  • Improve website performance, conversion rates and buyer journeys through ongoing optimisation, testing and insight.
  • Analyse website, campaign, CRM and customer behaviour data (GA4 and other platforms) to generate actionable commercial insight.
  • Support campaigns, product launches and category priorities across all digital channels.
  • Manage and coordinate specialist digital agencies and external partners, ensuring activity is aligned, commercially focused and delivering measurable value.
  • Collaborate closely with the Marketing Manager, Creative team and wider business to deliver integrated marketing campaigns.
  • Keep up to date with emerging digital marketing trends, platform developments and AI-powered marketing tools, identifying opportunities to improve efficiency and commercial performance.
  • Prepare regular digital performance reports and recommendations for the Marketing Manager, Fractional CMO and Board, providing clear insight into campaign performance, website activity, CRM effectiveness and opportunities for continuous improvement.
Puckator logo

Puckator

Puckator is a leading international wholesaler & importer of giftware, homeware, toys, aromatherapy and more. Inspired by his trip to Bali over 40 years ago, Managing Director, Mark Howard established Puckator in 1990. Since then, Puckator has flourished with customers spanning across more than 30 different countries worldwide, offices in 6 different countries and warehouses in both the UK and in Poland. At Puckator there is something for everyone! We cater to almost every store concept, whether you are a gift shop in a zoo, a small high-street boutique, a major department store, toy store or online aromatherapy retailer - we have products for you! Our in-house design and buying teams are constantly researching the market to ensure our product ranges keep up to date with the latest trends, we only sell what we know will sell to your customers.As well as our own in-house designs, we sell a wide range of officially licensed products, such as Minecraft, Pusheen, Peanuts, Aardman, Naruto and many more. We are also actively increasing our eco and sustainable range of products which are much more environmentally friendly, made from high quality materials with increased sustainability.As the company continues to expand, so will our product ranges - and our customers are key to that growth! We listen to what our customers want and deliver where possible, building solid business relationships to help our customers to stock products that will sell well in their shops or sales platforms.

Founded in 1988
East Taphouse, England, GBR
65 employees (10 in marketing)

Traffic Signals

Monthly Visitors
2K

Headcount Trend

Current headcount: ~65

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1