Responsibilities

• Define and lead a comprehensive global digital marketing and acquisition strategy to lead sustainable revenue growth (donations, aid sales, consumer engagement), donor lifetime value and customer loyalty.
• Lead the development and execution of high-performing, data-driven campaigns across digital channels like email, web, social, SMS, and paid media, overseeing the full campaign lifecycle from insights and data to campaign planning, story mining, creative strategy, and execution.
• Conceptualize high-level priority campaign and provide final review and approval on campaign execution and assets to ensure quality, consistency, and agreement on brand and organizational strategy and goals.
• Increase the full audience journey—from lead generation through conversion, retention, and long-term value growth.
• Champion a culture of innovation, testing, learning, and optimization (A/B testing, personalization, segmentation).
• Oversee web marketing and digital presence in an ever-evolving landscape, including SEO, GEO, and AEO optimization, and content strategy, inbound marketing, and demand generation.
• Identify and scale new revenue opportunities, including emerging channels, innovative fundraising models, and global expansion.
• Lead global annual marketing budgeting, aligning investment with strategic growth priorities and revenue goals.
• Oversee the development of the team's annual workplan and operating roadmap, translating priorities into clear KPIs, targets, and applicable plans to improve performance.
• Prepare quarterly, and annual forecasting, providing visibility of revenue performance and risks.

Requirements

• 10+ years of experience in digital marketing, digital fundraising or growth leadership.
• Experience scaling digital revenue and acquisition programs with measurable impact.
• Demonstrated experience managing large, complex strategies, including budgets, annual planning, forecasting, and performance management.
• Experience in financial modeling, growth modeling, and analysis (e.g., LTV, ROI, etc.).
• Experience presenting executive and board-level reporting.
• Deep expertise across digital channels (email, paid media, web, social, and peer-to-peer/crowdfunding).
• Experience with CRM, marketing automation and fundraising platforms
• Experience in fundraising KPI's and reporting; GA4, digital advertising, and social reporting, email/CRM analytics, and A/B testing.
• Experience leading cross-functional initiatives and influencing senior stakeholders.
• Experience managing cross-cultural teams

Benefits

• Be a part of a global organization with an impactful mission and a collaborative, respectful, and accountable culture.
• Enjoy opportunities for professional growth and career development.
• Benefit from remote working flexibility and flexible hybrid working environment.
• A favourable time‑off policy.
• Prioritize your wellbeing. We have numerous ways to promote work-life balance.