Responsibilities

• Writing and editing copy for ads, landing pages, social posts, emails, and customer communications
• Drafting sales support content including one-pagers, leave-behinds, and presentation materials
• Writing SEO-optimised blog posts, area pages, and FAQ content with correct on-page formatting applied
• Writing/uploading ad copy across Meta (Facebook/Instagram) and Google
• Designing or adapting ad creatives in Canva ready for upload
• Updating live campaigns with new copy, creative, or audience adjustments as directed
• Scheduling and posting content across Facebook, Instagram, LinkedIn, X and more
• Maintaining a consistent posting schedule using scheduling/automation tools
• Sourcing or creating accompanying visuals and assets for each post
• Monitoring comments and basic community management

Requirements

• Clear, plain-English writing - can adapt tone, doesn't sound robotic
• Hands-on social media experience, including scheduling tools
• Comfortable inside Meta and Google Ads Manager - can update copy and creative without hand-holding
• Understanding of SEO basics and on-page fundamentals
• Confident in Canva and able to produce on-brand assets independently
• Organised, proactive, and great use of time management
• Use of AI tools such as ChatGPT, Claude etc

Preferred

• Experience with automation tools (Buffer, Zapier, Hootsuite or more)
• Familiarity with Google Analytics 4 and Google Search Console
• Basic WordPress or CMS editing
• Some experience with email marketing (Mailchimp, Klaviyo, etc.)
• Any background in local or challenger brand marketing