Digital Marketing Campaign Professional Channel

Responsibilities

• Effective e2e campaign management and stakeholder management.
• Ownership of data targeting and personalisation briefs.
• Identify test and learn hypothesis within campaign activities, use learnings to influence future campaigns across the team.
• Contribute to overall creative brief for integrated TTL marketing campaigns.
• Own creative brief for smaller scale Digital only marketing campaigns.
• Obtaining targeting and creative approvals from all required stakeholders.
• Responsible for performance reporting for all activity delivered through Marketo / AC.
• Working closely with Digital Marketing Automation squad members to understand the data and technology to drive best in class outcomes and ensure alignment to achieve collective campaign targets.

Requirements

• Experience working in a direct marketing role with an understanding of direct response marketing.
• Strong understanding of B2B marketing fundamentals, including lead generation, lead scoring, lead nurturing, customer journeys, and campaign delivery.
• Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns

Preferred

• Good understanding of how Marketing Automation platforms work to understand what’s technically involved to build campaigns and journeys.
• Proven experience coordinating multiple stakeholders and cross-functional teams to deliver successful outcomes.
• Background in a hands-on marketing role rather than a purely analytical or reporting-focused position.
• Experience writing and managing creative briefs and campaign requirements.
• Strong project management skills with the ability to manage competing priorities and deadlines.
• Ability to translate campaign objectives into audience targeting and personalisation requirements.
• Experience using campaign performance data and insights to drive optimisation and continuous improvement.
• Excellent communication and stakeholder management skills.
• Commercial awareness and an understanding of how marketing activity contributes to business performance.
• Demonstrates an inquisitive and proactive mindset, with the ability to identify opportunities or issues and develop effective solutions to drive continuous improvement and business performance.

Benefits

• 10% on target annual bonus
• Access to an online private GP 24/7 for you and your immediate family
• Market-leading paid carers leave with up to 2 weeks off
• Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
• Discounted EE and BT products, including mobile and broadband
• Market leading Pension scheme – 5% from you and 10% from us
• Holiday purchase scheme
• You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.