Digital Marketing Assistant

Responsibilities

• Promote and update content on Firm websites in alignment with marketing campaigns and brand standards.
• Optimize webpages for user experience (UX) and SEO.
• Assist with testing, troubleshooting, and coordinating technical updates with IT and external vendors.
• Support the development, execution, and analysis of digital marketing campaigns.
• Collaborate with social media and communications teams on paid search (SEM) and social media advertising.
• Assist in expanding online engagement through various digital channels.
• Create, test, and deploy email campaigns, newsletters, and Firm communications.
• Manage user accounts and system settings within Vuture.
• Integrate email campaigns with InterAction CRM lists and forms.
• Monitor campaign performance and report on key metrics.

Requirements

• Bachelor’s Degree.
• Experience with InterAction or similar CRM systems required.
• Experience with Vuture required.
• Strong organizational skills with high attention to detail.
• Ability to manage multiple priorities in a deadline-driven environment.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Collaborative, proactive, and team-oriented approach.

Preferred

• Prior experience in digital marketing, CRM administration, marketing operations, analytics, or communications preferred
• Experience with website CMS platforms (e.g., WordPress, SharePoint) a plus
• Familiarity with Google Analytics or other reporting tools a plus