Digital Marketing Assistant at Wayland Games Limited | Brentwood, Havering, UK

Digital Marketing Assistant

Brentwood, Havering, UK (Unknown)

Salary Not AvailableEntry LevelPermanent

Posted 4 weeks ago

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Job Summary

Own cross-brand e commerce growth by prioritising SEO and UX on product pages while keeping PPC/Shopping feeds in sync; partner with editorial teams to sharpen content for search and top channels; and turn analytics into weekly performance insight across multiple brands.

Growth Infrastructure: Optimize product descriptions, metadata, and collection pages for SEO and PPC across Wyld Group to boost conversions.
Content & Performance: Collaborate with editors/creators to align content with trends and high performing channels, feeding into campaigns and features.
Analytics & Optimization: Track traffic, conversions, and ROI using GA4 and standard tools to inform site and marketing decisions.

Job Description

Responsibilities

E-commerce SEO/UX Optimisation: Support the optimisation of product descriptions, metadata, and collection pages for various sites under the Wyld Group. Ensure listings are primed for both organic visibility (SEO) and paid performance (PPC/Shopping) to maximise conversions.
Paid Advertising & Shopping Support: Assist in the day-to-day management and monitoring of PPC campaigns and Google Shopping feeds alongside our partner agencies. Help track ad spend, adjust bids, and ensure product feeds are accurate and optimised.
Media & Publishing Growth Strategy: Partner with our editorial teams and creators to align content creation with general digital trends, hobby search queries, and high-performing marketing channels.
Website Health & User Experience: Monitor site usability, mobile performance, and basic technical health across group websites, collaborating with the IT and web development teams to report errors and implement fixes. Assist in providing insights to inform marketing and website optimisation strategies to relevant teams.
Multi-Channel Marketing Support: Assist with wider digital marketing initiatives as required, which may include email marketing support, affiliate tracking, and cross-brand promotional campaigns. Collaborating with the UX and design process, optimising landing pages, navigation structures and conversion paths.
Analytics & Performance Reporting: Monitor, analyse, and report on digital traffic, campaign performance, conversion rates, and ROI across both paid and organic channels using standard analytics suites.
A typical day includes: Reviewing Google Merchant Center and Google Ads to ensure Shopping feeds are healthy and campaigns are running efficiently following a major product announcement.; Optimising high-margin e-commerce categories on Wyld Group sites with targeted, high-converting copy that serves both search engines and paid landing pages.; Meeting with the editorial teams to provide digital performance insights and trend briefs for upcoming digital feature articles.; Pulling data from Google Analytics 4 to create a weekly report on total digital acquisition and revenue across the group's brands.