Responsibilities

• lead the day-to-day management of social media across our Further Education colleges and Higher Education provision, delivering engaging, on-brand content across platforms including YouTube, Instagram, Facebook and TikTok
• planning, creating and scheduling content
• producing short-form video using tools such as CapCut
• maintaining content calendars aligned with recruitment cycles, events and campaigns
• monitor engagement and respond appropriately, ensuring any safeguarding or reputational concerns are escalated
• coordinate and support ambassadors to co-create authentic, student-led content, providing clear briefs, guidance and feedback to ensure quality and consistency
• acting as the main link between students and the central marketing team, and supporting basic training in social media best practice, accessibility and emerging trends
• track and report on performance, using insights and data to continually refine content and improve engagement and reach
• support paid social activity, particularly across Meta platforms, assisting with campaign setup, audience targeting, creative testing and performance reporting
• contribute to wider content creation and digital campaigns, bringing fresh ideas and innovation to enhance performance