Lead the digital marketing analytics CoE to turn data into growth decisions across acquisition, UX, CX, and engagement, while governing data quality and enabling teams to self-serve.

• Responsibilities: Define and deliver the digital marketing analytics strategy, aligning it with business goals and key performance indicators.
• Responsibilities: Own and manage marketing analytics platforms and tools (e.g. GA360, GTM, Google Cloud, Adobe CJA, Looker), ensuring they are maintained, accessible, and effectively used.
• Responsibilities: Lead the collection, analysis, and interpretation of digital data to generate insights that inform decision making across acquisition, UX, CX, and engagement.
• Responsibilities: Develop measurement frameworks and KPI structures, translating them into consistent tracking specifications across markets.
• Responsibilities: Translate complex analytical outputs into clear reports and visualisations for both technical and non‑technical stakeholders.
• Responsibilities: Collaborate with internal teams and agency partners to align analytics work with wider business objectives and operating models.
• Responsibilities: Identify opportunities through data to improve performance, understand customer behaviour, and enhance digital experiences.
• Responsibilities: Lead knowledge sharing and training to enable marketing teams to better self‑serve and use data effectively.
• Responsibilities: Ensure strong data governance practices, maintaining accuracy, consistency, and compliance with internal policies and regulations (including GDPR).
• Responsibilities: Manage budgets for the Digital Marketing Analytics CoE and lead a direct report.