Responsibilities

• Analyse digital marketing campaigns using tools such as Google Analytics and Microsoft Excel to optimise performance
• Develop and implement SEO strategies to improve website visibility and search engine rankings
• Manage social media accounts, creating engaging content and scheduling posts via platforms like WordPress and social media management tools
• Oversee email marketing campaigns, including copywriting, segmentation, and performance tracking
• Coordinate with cross-functional teams to ensure alignment of marketing initiatives with organisational goals
• Utilise Adobe Photoshop for creating visually appealing graphics for digital content
• Manage Google Ads campaigns to maximise reach and ROI
• Monitor industry trends in B2B marketing and B2B marketing strategies to inform campaign development
• Lead project management efforts for multiple campaigns, ensuring timely delivery within budget constraints
• Prepare presentations using Microsoft PowerPoint to communicate campaign results and strategic plans effectively

Requirements

• Proven experience in digital marketing, management, or related roles with a strong emphasis on SEO, social media management, and analysis skills
• Proficiency in Google Analytics, Google Ads, WordPress, Adobe Photoshop, Microsoft Office suite (Excel, PowerPoint, Word), and email marketing platforms
• Demonstrated ability to manage multiple projects simultaneously with excellent organisational skills and time management
• Strong communication skills in English with the ability to craft compelling copy for various digital channels
• Leadership qualities with the ability to work independently as well as part of a team

Preferred

• Experience in B2B marketing environments is highly desirable
• Knowledge of IT systems relevant to digital marketing operations is advantageous

Benefits

• Company pension
• Employee discount
• Free parking
• Work from home