Digital Content Officer

Responsibilities

• Spot opportunities for engaging content and stories, identifying the people, ideas and activity that will resonate with our members and audiences.
• Create, edit and repurpose content across web, email, social media and campaigns, adapting it for different channels and audiences.
• Own and manage the day-to-day digital content plan, maintaining the forward calendar and ensuring activity is coordinated and delivered on time.
• Create and commission digital content and assets, working with colleagues and our Brand team to bring ideas to life.
• Lead the day-to-day delivery of our social media content, including publishing, scheduling, community management and moderation.
• Use social listening, audience insight and performance data to understand what our audiences are interested in and identify opportunities to improve our content.
• Work with colleagues across the Communications Directorate and wider College to coordinate content, manage contributors and deadlines, and keep delivery on track.
• Ensure digital content is accessible, accurate, on brand and follows digital best practice.

Requirements

• Strong editorial judgement and significant experience creating, editing and repurposing digital content for different channels and audiences.
• Significant experience managing social media channels, with a good understanding of how to create content that drives engagement and conversation.
• Excellent copywriting and editing skills, with the ability to find the right angle and turn complex or detailed information into clear, engaging content.
• Experience planning and coordinating digital content across multiple channels, such as web, email and social media.
• Experience commissioning content and assets, including graphics or multimedia.
• Strong organisational and planning skills, with the ability to coordinate activity across teams and manage competing deadlines.
• Confidence using audience insight and performance data to understand what is working and inform future content.
• A collaborative approach, excellent attention to detail and the confidence to build relationships with colleagues and contributors across an organisation.

Preferred

• Experience of content planning or content operations, managing complex content workflows and using Google Analytics would be beneficial but isn’t essential.

Benefits

• Hybrid working – up to 60% remote
• Modern working environment with home‑working equipment provided
• Generous annual leave, plus the option to buy up to 5 extra days
• Enhanced family‑friendly leave (maternity, paternity and adoption) for those with 2+ years continuous service
• Excellent pension scheme
• Sabbaticals (5+ years’ service) and secondment opportunities
• Interest‑free season ticket loan and cycle to work scheme
• Employee Assistance Programme
• Long service recognition awards