Digital Content Apprentice

Responsibilities

• Review and update Ruskin Mill Trust website content in a timely manner ensuring content is accurate, engaging and structured in line with the Trust’s visions and values.
• Source and post regular social media content across agreed outlets
• Working proactively to establish regular communication with key contacts at Ruskin Mill Trust schools, colleges, adult care centres and central services departments
• Receive content and feedback from key contacts to develop the key areas of Ruskin Mill Trust’s social media marketing strategy with a focus on student achievement and Trust developments
• To monitor and interact with members of our online community to encourage a positive and safe discourse
• Use relevant design products (such as Adobe) to ensure visual content is on brand and of a high quality.
• Provide analytics and reports regarding any Trust online activity on a regular basis

Requirements

• 3 GCSEs (or equivalent) at grades 4+ (A-C) in any subject
• GCSE Maths and English (or equivalents) at grades 3+ (D or above)
• The learner must not hold an existing qualification at the same or higher level than this apprenticeship in a similar subject
• Working hours: 40 hours per week

Preferred

• Experience or understanding of Search Engine Optimisation
• Previous experience of advertising on platforms such as Facebook
• Good understanding of Adobe products; primarily Photoshop and InDesign
• Ability to create and edit basic video files
• An understanding of how to edit existing pages on WordPress, and create new ones
• Understanding of social media channels, especially Facebook, Instagram and LinkedIn
• Strong verbal and written creative communication skills
• Good interpersonal skills and the ability to foster and maintain collaborative working relationships and sharing of good practice
• Enthusiastic, energetic, well organised, good communicator

Benefits

• 33 days holiday including bank holidays, increasing with length of service up to 38 days
• £300 Refer a Friend scheme
• Relaxed dress code
• Extensive opportunities for training including funded qualifications
• Participation in whole school/site festivals and celebrations
• Cycle to Work scheme
• Health cash plan (Level 1 - fully funded)