Digital & AI Communications Manager

Responsibilities

• Act as a trusted adviser to business leaders and communications teams across EDF’s non-Retail areas, helping strengthen digital channels, content discoverability and audience engagement
• Work closely with the Head of Content, Digital and Brand Identity to help shape and deliver digital communications strategies and corporate campaigns
• Lead Search Engine Optimisation (SEO), accessibility and AI discoverability improvements across corporate digital platforms and websites
• Own and coordinate content on EDF's companywide webpages on edfenergy.com, including management of the homepage
• Oversee paid and organic digital campaigns across social media and web
• Analyse channel performance and provide actionable insights to improve reach and engagement
• Line manage the Digital Corporate Communications Lead and support integrated campaign delivery across multiple channels
• Provide training and guidance on digital best practice, AI tools and content optimisation
• Coordinate digital governance activities and meetings and help drive consistency across the business
• Innovate with emerging technologies and AI-enabled approaches to improve efficiency and performance

Requirements

• Proven experience in digital communications, with a strong track record of managing corporate digital channels and content
• Strong understanding of SEO, digital analytics and emerging AI search behaviours, including the impact of LLMs on content discoverability
• Experience using content management systems such as Drupal, WordPress or Sanity and analytics platforms including Google Analytics, Google Trends, Looker Studio and Search Console
• Experience managing and optimising paid digital and social campaigns across LinkedIn, YouTube, Meta, programmatic and display
• Demonstrable ability to translate digital trends, including AI developments, into practical recommendations and plans
• Excellent communication, copywriting and stakeholder management skills
• Strong project management skills with experience delivering complex digital projects such as website migrations
• Ability to work collaboratively across teams and influence at all levels
• High attention to detail, with the judgement to manage brand, regulatory and reputational considerations in a corporate communications environment

Preferred

• Knowledge of the UK energy sector or experience working in a complex, regulated industry
• Experience with AI-powered content creation and optimisation tools
• Understanding of brand governance and visual identity in a corporate context
• Familiarity with legal and regulatory requirements for digital content, for example ASA guidelines

Benefits

• We offer a competitive salary starting at £60,000 , a market-leading pension scheme, flexible benefits and rewarding career opportunities.