Performance Marketing Manager
PiXL
UK (Remote)
In-houseFull-timeMid level
2 days ago
Digital Acquisition Specialist – B2B Growth & Performance Marketing
Basingstoke, Reading, UK (Hybrid)
£38K/yr – £43K/yrMid LevelFull time
Posted 7 days ago
Job Summary
Own end-to-end B2B lead generation, digital campaigns, and CRM-driven performance to drive TrustMark's membership growth.
- Lead generation from diverse data sources and audience research
- Coordinate with stakeholders to optimise acquisition journeys and ensure GDPR-compliant data handling
Job Description
Responsibilities
- B2B Lead Generation & Prospect Development
- Identify and build prospect pipelines using trade directories, competent person registers, certification bodies and other structured data sources
- Research new audiences and opportunities across the home improvement and construction sectors
- Maintain accurate, segmented and actionable prospect data
- Digital Campaigns & Conversion
- Plan, launch and optimise targeted email, digital marketing and direct outreach campaigns
- Develop effective acquisition journeys, messaging and campaign sequences
- Test and refine approaches to improve engagement, lead quality and conversion rates
- Work with the wider team to communicate TrustMark's membership value proposition
- CRM, Data & Performance
Requirements
- Proven experience in B2B lead generation, digital acquisition or membership growth
- Hands-on experience planning and delivering targeted digital and email campaigns
- Strong CRM knowledge, including prospect management, segmentation and reporting
- Experience building lead pipelines from databases, directories or structured data sources
- Confidence analysing campaign performance, conversion funnels and acquisition KPIs
- Experience testing messaging, channels and outreach strategies to improve results
- Strong commercial awareness and understanding of the customer acquisition journey
- Sound knowledge of GDPR and compliant B2B marketing practices
- Excellent communication, stakeholder management and organisational skills
- A proactive, independent approach with the confidence to build processes from scratch
Preferred
- Experience with HubSpot, CRM implementation or marketing automation
- Background in membership organisations, certification, regulated services or B2B subscriptions
- Knowledge of construction, home improvement, trade associations or competent person schemes
- Experience developing acquisition journeys in a growing or transforming organisation
TrustMark
Trustmark is a national employee benefits company offering specialized expertise in voluntary benefits, self-funded health benefit plan design and administration, and employee health and fitness programs that drive results through human and virtual connection. Trustmark offers employers access to benefit options usually reserved for large companies, combined with the personal service you’d expect from a small company. Trustmark’s commitment to building long-term, trusted relationships helps people and businesses thrive. •Trustmark Voluntary Benefits provides valuable life, hospital, accident, disability and critical illness insurance designed to fit changing needs based on life stage or financial priorities. Trustmark helps educate employees and provides resources to help communicate the value of benefits and other important company initiatives. To learn more, visit TrustmarkVB.com.•Trustmark Small Business Benefits® level-funded solutions allow small to mid-size employers to provide affordable health benefits to employees. Available to groups with five or more employees along with simplified underwriting for 51 or more enrolled employees, our comprehensive self-funded plan designs and services help empower clients to be smarter healthcare consumers. To learn more, visit TrustmarkSB.com.•HealthFitness is a comprehensive wellbeing provider that delivers wellness, fitness and injury prevention programs. To learn more, visit Healthfitness.com.
Salaries
Posted range
£38K/yr – £43K/yr
Taken straight from the job posting.
Performance Marketing median pay in the United Kingdom
Most pay falls between £39K and £59K. Based on 97 salaries.
Marketing Team
Marketing Team Size
26 (2% of company)
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
63.3K
Traffic Source Mix
Search
23.7%
Direct
37.3%
Referral
2.9%
Social
0.1%
Paid
0.2%
Headcount Trend
Current headcount: ~1.1K
Links
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Digital Acquisition Specialist – B2B Growth & Performance Marketing
TrustMark · Basingstoke, Reading, UK · Hybrid
