Demand Generation Marketing Specialist at IRIS Software Group | UK

IRIS Software Group

Demand Generation Marketing Specialist

UK (On-site)

Salary Not AvailableMid LevelContract

Posted 2 months ago

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Job Summary

Own the education-tech marketing execution spine: run HubSpot campaigns, landing pages, emails, and reports; keep social channels and community engaged; plan product updates and webinars, newsletters, and post-event follow-ups.

HubSpot-focused: end-to-end campaign setup, landing pages, workflows, and reporting that drive activation and engagement.
Content & channels: social management, client communications, and webinar-related promotion and follow-up.
Website & newsletters: maintain WordPress content and customer newsletters to support education-sector campaigns.

Job Description

Responsibilities\n- Own HubSpot campaign setup, email execution, QA, and send for iSAMS campaigns\n- Build and manage HubSpot landing pages and maintain HubSpot workflows and list segmentation\n- Manage iSAMS social media channels, including content planning, posting, and community management\n- Produce and distribute client product update communications via email and iCommunity\n- Support webinar delivery, including email sequences, social promotion, and recording distribution\n- Plan and execute the iSAMS customer newsletter and post-event follow-up campaigns\n- Maintain and update iSAMS WordPress website content\n- Monitor campaign performance and produce regular HubSpot reports\n\nRequirements\n- 14 month fixed term contract\n- Hands-on HubSpot experience at execution level, including campaign setup, landing pages, emails, workflows, social media and reporting\n- Strong experience with AI tools (HubSpot Breeze and Claude) to accelerate campaign execution across all activities (email, workflows, social media)\n- Strong copywriting and editing skills, with an eye for accuracy and tone\n- Experience managing social media content and community engagement\n- Experience with updating and managing WordPress CMS\n- Organised and comfortable managing multiple workstreams simultaneously\n- At ease working in a systems-heavy environment alongside specialist colleagues\n- Experience in the education sector or edtech\n- Familiarity with webinar delivery and event follow-up campaigns\n\nPreferred\n- Experience in the education sector or edtech\n- Familiarity with webinar delivery and event follow-up campaigns\n- Experience managing customer or client communications programmes

IRIS Software Group

3.6 Glassdoor

IRIS Software Group is a leading business software and services provider, one of the UK’s largest privately held software companies. We help organisations to make better business decisions by developing integrated software solutions to minimise admin, make business processes more efficient and give more time to do what’s valued. We started 45 years ago as an accounting software company, and have evolved to be relied on by more than 100,000 customers across 135 countries across a range of business industries. We're also trusted by more than 50 of the Top 100 CPA firms in North America to manage core business operations. Visit irisglobal.com for more information. We invest heavily in development using the latest processes and technologies, driven by our Indian & Romanian Centres of Excellence to build the next generation of cloud based accounting software, cloud HCM and cloud education solutions. Almost one million UK employees are managed by our HR software and services, and one in six UK employees are paid through IRIS payroll solutions. We are the largest third-party online tax filer with the UK Government, and we are used by 54 of the top 100 US and 93 of the top 100 UK accountancy firms. We also serve over 12,000 schools and academies, and almost four million UK families use our apps to connect to their child’s school. In 2024, we won the Payroll Innovation Award at the 2024 Global Payroll Association Awards. We were also awarded Best EdTech product: School Management Solutions in the 2024 Global EdTech Awards and won the Technical Innovation - National Supplier Award at the OnRec Awards 2024. We were also recognised in the Infinigate UK Cloud Awards for EDGE Partner of the Year and Microsoft Security Partner of the Year.We are proud of our Great Place to Work accolades, including Best Workplaces in Tech, Best Workplaces for Wellbeing and Best Workplaces for Women.

Founded in 1978

Slough, England, GBR

2.9K employees (94 in marketing)

www.iris.co.uk

67% recommend to a friend

80% CEO approval