Responsibilities

• Develop and execute multi-channel growth campaigns from start to finish, including researching topics, defining strategy, writing content, executing campaigns, and measuring results
• Build integrated marketing campaigns across multiple channels (email, content, webinars, digital, social, in-person events) that drive sales-qualified pipeline and revenue growth
• Create and execute lifecycle marketing programs that maximize user engagement, product adoption, and customer lifetime value
• Manage third-party activities (webinars, content syndication, vendor partnerships) for assigned products and coordinate with external and internal stakeholders to maximize ROI
• Monitor campaign performance and report on key metrics including MQLs, pipeline generation, bookings, and conversion rates
• Analyze marketing metrics to uncover underlying performance drivers, assess influence on quarterly and annual goals, and understand actions needed to maximize impact
• Continuously identify opportunities for campaign optimization and iterate based on data-driven insights
• Support and work closely with sales and customer success teams to ensure alignment, drive top-of-funnel awareness, and identify opportunities for optimization
• Collaborate with product marketing to ensure campaigns align with product positioning, messaging, and go-to-market strategies
• Partner with digital marketing teams to optimize lead flow, nurture programs, and conversion paths

Requirements

• Bachelor's degree, preferably in Marketing or Business
• Experience in growth marketing, demand generation, or lifecycle marketing experience, preferably in SaaS or B2B enterprise software
• Excellent writing, editing, presentation, and communication skills
• Experience using web analytics and BI tools to build and maintain performance reporting.
• Strong understanding of B2B buyer journeys, intent-based marketing, and multi-touch attribution.
• Ability to analyze marketing metrics to uncover underlying performance drivers, assess influence on goals, and understand actions needed to maximize impact
• Full-funnel marketing experience managing customer lifecycle from awareness through expansion
• Excellent project management skills and ability to lead multiple projects in their entirety
• Proficient in utilizing modern sales and marketing tools and systems (i.e., Salesforce, Wrike, Airtable, Gong, Clay, Claude, On24, Power BI, etc.) and marketing automation—ideally Pardot—experience is a significant plus
• Strong organizational skills managing multiple concurrent campaigns and cross-functional initiatives

Preferred

• Experience with AI-powered marketing tools and automation; architecting and deploying agentic marketers a significant advantage
• Experience marketing embedded analytics, business intelligence, data connectivity, or related enterprise data solutions
• Understanding of ISV ecosystems, regulated industries, and enterprise data governance requirements
• Experience working with global teams across multiple time zones
• Technical aptitude for understanding complex data and analytics products
• Experience with webinar programming and vendor partnership management