Demand Generation Manager

UK (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own Gatling\'s ABM and demand-gen engine, turning account signals into pipeline and content into conversions, while coordinating with DevRel, Product Marketing, and Sales to ensure consistent messaging and CRM quality.

  • Own and execute ABM/ABX for ICPs, translating signals into structured nurturing.
  • Build multi-touch outreach and leverage intent data to drive progression.
  • Collaborate across Marketing, Product, and Sales to align strategy and data quality in HubSpot.

Job Description

Responsibilities

  • You’ll own Gatling's ABM and demand generation engine, turning account signals into pipeline, and content into conversion. This is a hands-on role at the intersection of strategy, content activation, and sales alignment.
  • Design and run account-based marketing (ABM/ABX) strategies targeting ICP accounts
  • Build multi-touch outreach sequences across email and LinkedIn
  • Translate intent signals and usage data into structured nurturing plays
  • Align messaging with DevRel, Product Marketing, and Sales
  • Manage and improve CRM lifecycle logic, scoring, and data quality in HubSpot
  • Run limited paid retargeting (Google Ads, LinkedIn) to support ABM efforts

Requirements

  • 5+ years in Demand Gen, ABM, or Growth Marketing in B2B SaaS
  • Hands-on HubSpot & Salesforce experience (workflows, scoring, lifecycle stages)
  • Experience building and executing multi-channel outreach campaigns
  • Comfort owning both strategy and execution
  • Fluent English

Preferred

  • Familiarity with GTM tooling (Clay, Reo.dev, Outreach tools)
  • Experience with technical or developer audiences
  • Signal-based or intent-driven marketing background
  • French is a plus

Benefits

  • Full remote flexibility: Work in remote with monthly in-person workshops in Paris to stay connected as a team.
  • Real ownership, small team: 30 people means your work ships fast, your decisions matter, and you\'re never one layer removed from impact.
  • Build from the ground up: The GTM infrastructure role is new — you\'ll define how it works, not inherit someone else\'s setup.
  • Home office allowance: €200/year to set up your workspace the way you work best.
  • Luncheon vouchers: Daily meal benefits to cover lunch, wherever you\'re working from.
  • Transport reimbursement: 50% of your public transport card covered each month.
Gatling logo

Gatling

4.4 Glassdoor

Discover the future of performance engineering. Join Reload, Gatling’s new flagship online event: https://gatling.io/event/reloadPerformance issues are the worst enemies of your website. 53% of users say they will leave a website that takes more than 3 seconds to load and it could impact your revenues quite badly. Your web app might be fine right now, but are you sure it can handle traffic spikes or extended high use without affecting the user experience? Do you know your max capacity? That’s where we come in.With more than 30 million downloads, Gatling has helped +300,000 companies all over the world prepare for success. With scripting available in JavaScript, TypeScript, Java, Scala or Kotlin, our solutions designed for DevOps and CI/CD help you develop high-quality crash-proof applications through load testing. Our open-source solution will help you grasp the basics of load testing, while our Enterprise offers will give you access to distributed testing, live reporting, advanced metrics and public Gatling APIs/integrations. Want to know how to get started? Schedule a demo directly with our experts! You can also check-out our wide range of blog posts, webinars and use-cases at www.gatling.io.

Founded in 2015
Neuilly-sur-Seine, ĂŽle-de-France, FRA
51 employees (6 in marketing)
70% recommend to a friend

Traffic Signals

Monthly Visitors
57.7K
Traffic Source Mix
Search
43.8%
Direct
41.9%
Referral
9.8%
Social
3.2%
Paid
1%

Headcount Trend

Current headcount: ~51

Marketing Team

Marketing Team Size
5 (10% of company)