Responsibilities

• Owns always-on, multi-channel demand generation programs across focused on building a proactive, planned pipeline model
• Develops full-funnel campaign architecture with clear channel strategy across email, paid social (LinkedIn), content syndication, webinar, and events
• Builds and maintains 3x pipeline coverage models per sub- with a mathematical breakdown of MQL volume required at each stage
• Creates a intent-led, persona-specific campaigns; ensures all campaigns drive MQLs
• Leads ICP definition and audience identification for each sub-segment
• Targets audiences using B2B segmentation by job title, domain, and intent signals
• Works with enrichment tools to build and qualify net new contact universe
• Defines MQL criteria in partnership with sales leadership, grounded in business math (pipeline targets, conversion rates, deal size)
• Builds closed-loop feedback process between sales and marketing on lead quality
• Attends regular MBR/QBR sessions with commercial teams to review marketing-influenced pipeline

Requirements

• Bachelor's or Master's degree in Marketing, Business, or related field
• 5+ years B2B demand generation experience, ideally in data, SaaS, or professional services
• Proven track record building pipeline from net new segments and revenue contribution through marketing
• Experience working in or alongside a sales organisation with joint KPIs and pipeline accountability
• Hands-on experience with: Salesforce (required), ZoomInfo, Power BI, LinkedIn Campaign Manager, marketing automation platforms (Marketo/HubSpot equivalent), Google Analytics

Preferred

• AI tool literacy for campaign optimisation
• Data-driven mindset with comfort using attribution models and funnel analytics
• Cross-functional collaboration skills across Sales, Revenue Ops, Content Marketing, Product Marketing, and external agencies
• Strong written and verbal communication for briefing creative teams and presenting to leadership

Benefits

• Meeting-free Friday afternoons allowing more time for heads down work and professional development
• Our workplace promotes continual learning and internal mobility; opportunities to foster community, learn, and grow