Programme Manager Customer Marketing Transformation (FTC)
AJ Bell
London, UK (Hybrid)
In-houseContractSenior level7+ years exp.
1 day ago
Customer Marketing Programs Manager, EMEA (Contract)
Reading, UK (Unknown)
Salary Not AvailableMid Level5+ years expFull time
Posted 4 months ago
Job Summary
Own regional customer adoption and expansion by turning behavior, churn, and retention data into strategy; drive cross-sell and retention programs across inbound/outbound channels; align with EMEA Field Marketing and localize campaigns, languages, and content.
- Growth/Retention Strategy: Translate customer insights into cross-sell, upsell, and retention campaigns across multiple channels.
- Regional Execution: Localize global programs for EMEA and build local customer campaigns in multiple languages.
- Measurement & Reporting: Track campaign performance and report on customer behavior, segmentation, and retention to inform pipeline generation.
Job Description
Responsibilities
- Managing the strategy, campaigns and programs needed to drive customers’ adoption and expansion of Barracuda products and solutions.
- Analyzing, interpreting, and reporting on customer behavior, segmentation, churn, and retention data to build strategy and to maximize pipeline generation.
- Building, executing and optimizing integrated cross-sell, upsell, and retention campaigns across a variety of inbound and outbound marketing channels, using insights and data to create relevant and impactful messaging.
- Liaising with EMEA Field Marketing to align and communicate EMEA-wide requirements.
- Localizing and adapting global campaigns & programs for the EMEA customer audience as well as building local campaigns.
- Creating customer marketing content and campaigns in multiple languages.
- Tracking and reporting on campaign performance.
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
