Programme Manager Customer Marketing Transformation (FTC)

London, UK (Hybrid)

Salary Not AvailableSenior Level7+ years expContract

Posted 1 day ago

Job Summary

Lead and deliver customer marketing transformations, guiding multi-workstream programmes from roadmap to governance, focusing on CRM, personalisation, and customer lifecycle improvements.

  • Own end-to-end delivery across multiple workstreams
  • Collaborate with senior stakeholders across Marketing, Technology, Data, and Compliance
  • Maintain governance, risks, and delivery reporting

Job Description

Responsibilities

  • Lead transformation from ambition to delivery
  • Lead the end-to-end delivery of customer marketing transformation programmes.
  • Develop and maintain programme roadmaps, delivery plans, governance structures, and reporting frameworks.
  • Manage multiple workstreams and dependencies across business and technology teams.
  • Ensure delivery milestones, risks, budgets, and outcomes are effectively managed.
  • Promote continuous improvement and lessons learned throughout programme delivery.
  • Work closely with CRM agency to establish and remove project blockers
  • Run project status meetings, coordinate meetings between agency and key stakeholders, ensure actions are documented and followed through on
  • Improve how we engage with customers
  • Deliver transformation initiatives focused on customer lifecycle optimisation, CRM and marketing technology transformation, personalisation and segmentation strategies, customer communications and engagement, marketing automation and campaign effectiveness, Customer journey improvements

Requirements

  • At least 7+ years’ experience in programme management within customer, marketing, CRM, or digital transformation environments.
  • Strong programme and project management capability across multiple concurrent workstreams.
  • Excellent stakeholder management and communication skills.
  • Experience managing governance, risks, budgets, and delivery reporting.
  • Experience in project management frameworks such as agile, waterfall, scrum or PRINCE2.
  • Strong leadership and influencing capability across cross-functional teams.
  • Strategic and customer-focused mindset.
  • Strong organisational and planning skills.
  • Collaborative leadership style.
  • Ability to manage complexity and ambiguity.

Preferred

  • Experience within Financial Services or other regulated industries desirable.
  • Knowledge of customer marketing, CRM, customer journeys, and marketing operations.
  • Experience with customer and marketing technology platforms such as Bloomreach, Salesforce, Adobe, Braze, or HubSpot.
  • Familiarity with customer data, analytics, and personalisation initiatives.

Benefits

  • Salary from £90,000
  • 27 days holiday, increasing with service + buy/sell scheme + bank holidays
  • 8% Pension with matched contributions
  • Discretionary bonus scheme
  • Share schemes (including free shares and BAYE)
  • Health Cash Plan and discounted private healthcare
  • Free gym
  • Enhanced family leave (subject to qualifying criteria)
  • Travel and bike loan schemes
  • Employee Assistance Programme
AJ Bell logo

AJ Bell

3.5 Glassdoor

AJ Bell was formed in 1995 and is now one of the leading online investment platforms in the UK. We provide customers and advisers with wide investment choice, low-cost delivery, market leading online functionality and first class service to help them manage investment portfolios within SIPPs, ISAs and Dealing accounts. We are a fast growing and profitable company, with over 644,000 customers and £103.3 billion of assets under administration. We are part of the FTSE 250 on the Main Market of the London Stock Exchange.

Founded in 1995
Salford, England, GBR
1.5K employees (85 in marketing)
60% recommend to a friend
65% CEO approval

Marketing Team

Marketing Team Size
46 (3% of company)
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
2.2M
Traffic Source Mix
Search
32.9%
Direct
62.6%
Referral
3.3%
Social
0.5%
Paid
0.6%

Headcount Trend

Current headcount: ~1.5K

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