Customer Marketing Manager at INFINITY TRACKING LIMITED | Manchester, UK | £50K/yr – £60K/yr

Customer Marketing Manager

Manchester, UK (Hybrid)

£50K/yr – £60K/yrMid LevelFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Own marketing-led initiatives that support retention, expansion, and advocacy, aligned to NRR and expansion ARR goals.
Identify opportunities to grow revenue through improved adoption, maturity, and value realisation across existing customers.
Develop and prioritise customer growth initiatives that create measurable commercial impact.
Define and manage the customer lifecycle across onboarding, adoption, growth, renewal, and advocacy.
Design and deliver lifecycle-led campaigns and communications that are timely, relevant, and value-focused.
Partner with Marketing Operations to ensure lifecycle strategies are delivered through scalable, automated execution.
Create and run targeted campaigns that drive adoption and usage of existing capabilities and use cases.
Create and run targeted campaigns that drive adoption and usage of new capabilities and use cases – supporting new product launches as a part of the businesses broader GTM team.
Develop expansion campaigns supported by clear value propositions, proof points, and customer outcomes.
Work closely with Customer Success to support account retention and expansion conversations focussed on improving product usage and maturity.

Extensive experience in Customer Marketing, Lifecycle Marketing, Growth Marketing, or a related B2B SaaS role.
Proven experience driving customer adoption, retention, or expansion through marketing.
Strong commercial mindset, with the ability to link marketing activity to business outcomes.
Excellent storytelling and messaging skills, with a customer-first approach.
Comfortable working cross-functionally with Customer Success, Product, and Operations teams.
Data-informed and outcome-driven, with a focus on continuous improvement.