Customer Marketing Manager

Responsibilities

• Own marketing-led initiatives that support retention, expansion, and advocacy, aligned to NRR and expansion ARR goals.
• Identify opportunities to grow revenue through improved adoption, maturity, and value realisation across existing customers.
• Develop and prioritise customer growth initiatives that create measurable commercial impact.
• Define and manage the customer lifecycle across onboarding, adoption, growth, renewal, and advocacy.
• Design and deliver lifecycle-led campaigns and communications that are timely, relevant, and value-focused.
• Partner with Marketing Operations to ensure lifecycle strategies are delivered through scalable, automated execution.
• Create and run targeted campaigns that drive adoption and usage of existing capabilities and use cases.
• Create and run targeted campaigns that drive adoption and usage of new capabilities and use cases – supporting new product launches as a part of the businesses broader GTM team.
• Develop expansion campaigns supported by clear value propositions, proof points, and customer outcomes.
• Work closely with Customer Success to support account retention and expansion conversations focussed on improving product usage and maturity.

Requirements

• Extensive experience in Customer Marketing, Lifecycle Marketing, Growth Marketing, or a related B2B SaaS role.
• Proven experience driving customer adoption, retention, or expansion through marketing.
• Strong commercial mindset, with the ability to link marketing activity to business outcomes.
• Excellent storytelling and messaging skills, with a customer-first approach.
• Comfortable working cross-functionally with Customer Success, Product, and Operations teams.
• Data-informed and outcome-driven, with a focus on continuous improvement.

Benefits

• 4.5 day working week (Half day every Friday- 1pm finish)
• 25 days holiday (with the option to buy up to an additional 5 days per year)
• Private single medical insurance
• Employee Assistance Programme
• Life Assurance (4x Salary)
• Enhanced Family Friendly policies
• Tech Scheme Loan (of up to £2,000 per year)
• Ride to Work Scheme
• Season Ticket Loan
• Dedicated annual company and team social budget