Responsibilities

• Lead a combined team of Customer Category Managers and Shopper Marketing Managers covering the full Coffee portfolio (Nescafé, Nescafé Dolce Gusto and Starbucks) across Grocery, Convenience, Discounter and Online channels.
• Responsible for the category strategy, in-store & online shopper investment budget and delivery of profitable category growth.
• As a member of the CDT Leadership Team, you will lead a team of Customer Category Managers and Shopper Marketing Managers to unlock the Category, Channel and Shopper opportunities for the Coffee portfolio - influencing Customer thinking and actions whilst purposefully changing shopper purchase behaviour across the omni-channel journey to drive profitable category growth ahead of the competition.
• Lead the translation of the Zone Coffee Category strategy into a UK&I strategy with clearly identified and quantified opportunities and the activities required to unlock the category drivers
• Lead the omni-channel thinking that enables the team to write category and commercial plans which unlock category and commercial opportunities across in-store and online
• Drive distribution, range, space and placement to deliver effective growth for Coffee at the Point of Purchase, and lead broader improvement opportunities (e.g. visual impact, Perfect Store).
• Lead the development of insight-led shopper marketing strategy, campaigns and toolkits that convert shoppers to Coffee in store and online, working with brand teams to land key initiatives.
• Make Shopper Marketing investment work smarter through systematic planning, execution and review, ensuring the best possible ROI and insight to continually improve performance and efficiency.
• Build effective and rewarding internal & external relationships - be the key point of contact for Customers, brand teams and agencies, briefing creative, retailer and production partners to completion.
• Shape future business strategy by leading the Coffee Integrated Commercial Planning (ICP) process to ensure our plans deliver our core business objectives of share, profit & OG

Requirements

• Broad commercial experience across Sales / Marketing / Channel Category Sales Development (CCSD) / Category & Shopper Marketing
• Strong strategic mindset and understanding of the UK grocery, convenience, discount and online retail channels, ideally within Coffee or FMCG
• Energised, results-driven leader who can connect insights into credible commercial and shopper strategies that get executed across teams internally and externally, and who can credibly engage at senior levels with customers, brand teams and agencies
• Proven track record of developing insight-led category strategies and shopper marketing campaigns (in store and online) that deliver measurable growth
• Ability to step back and see the bigger picture, with strong analytical capability to turn insight and data into compelling stories
• Understanding and role-modeling the triple win – Customer, Shopper and Nestlé
• Proactive leveraging of the strength of brands, people and resources to unlock growth opportunities and bring Coffee Vision to life
• Willingness to contribute to an inclusive culture

Benefits

• Car Allowance
• Potential, discretionary annual bonus
• Generous pension scheme
• 12 flexible days on top of 25 days annual holiday entitlement pro rata
• 2 paid volunteering days
• A focus on personal development and growth