Responsibilities

• Owning shopper strategy across multiple over-the-counter healthcare brands and channels
• Building a clear understanding of shopper profiles, behaviours, purchasing drivers and barriers
• Turning research and data into practical recommendations for customer and sales teams
• Developing annual shopper plans by brand, category and channel
• Creating initiatives that improve visibility, availability and sell-out both in-store and online
• Shaping activity across pricing, claims, sampling, in-store advertising and promotional mechanics
• Supporting category growth plans, merchandising guidance and perfect-store execution
• Identifying distribution, stock and on-shelf opportunities and helping close performance gaps
• Working closely with brand, category, customer, insights, finance, legal, regulatory and supply teams
• Managing below-the-line investment, budgets and ROI

Requirements

• Strong FMCG experience
• Previous shopper marketing or trade marketing experience
• Experience developing and delivering shopper plans across multiple channels
• A strong understanding of customer, category and commercial dynamics
• Confidence using shopper insight and data to shape strategy and activity
• Strong commercial and financial awareness
• Excellent written, verbal and presentation skills

Preferred

• Experience within consumer healthcare or another regulated industry
• Experience working across both brand marketing and commercial functions
• Previous client-side or secondment experience
• A business or scientific degree