Responsibilities

• Acting as the senior marketing partner for key accounts including John Lewis Partnership, Harrods, Liberty and other strategic retailers.
• Building strong relationships with customer marketing, category and commercial teams to unlock exciting new opportunities, exclusive activations and innovative collaborations.
• Working closely with Commercial and Account teams to identify opportunities to increase category penetration, improve shopper conversion and drive growth.
• Ensuring all customer marketing activity reflects Le Creuset's premium positioning whilst delivering against shared commercial goals.
• Overseeing the planning and execution of commercial marketing programmes across both wholesale and own retail channels.
• Guiding and supporting the Commercial (Trade) Marketing Manager to bring channel plans, retail campaigns and experiential activations to life.
• Ensuring all point-of-sale materials, merchandising, retail theatre and shopper marketing activity are flawlessly executed and consistently on-brand.
• Creating memorable launch campaigns and customer experiences that inspire consumers and drive performance.
• Bring innovation to the shopper journey, identifying new technologies, partnerships, experiences and ways of engaging consumers across physical and digital retail environments.
• Managing commercial marketing investment across retail media, trade marketing, point-of-sale activity and customer-funded initiatives.

Requirements

• Significant experience leading Commercial Marketing, Shopper Marketing, Customer Marketing, Retail Marketing, Trade Marketing and/or Retail Media programmes within premium consumer, luxury, lifestyle, retail or hospitality brands.
• A proven track record of developing and delivering commercial marketing strategies that drive both brand equity and profitable growth.
• Experience owning annual planning processes, investment strategies, budget management and performance measurement frameworks that maximise return on investment.
• Strong understanding of retail media, customer marketing and omnichannel activation, with the ability to connect brand objectives to commercial outcomes.
• Demonstrated success building strategic partnerships with retailers and key accounts, creating joint business plans and collaborative initiatives that deliver mutual value.
• Excellent commercial and analytical capabilities, with experience translating customer, shopper and performance insights into growth opportunities.
• Experience developing premium retail, experiential or omnichannel customer journeys that create memorable brand experiences and strengthen customer engagement.
• Outstanding stakeholder management and influencing skills, with the ability to build alignment across multiple teams and priorities.
• Proven experience leading, coaching and developing people within a fast-paced, matrix organisation.
• A degree in Marketing, Business, Commerce or a related discipline, or equivalent professional experience.