Senior Shopper Marketing Manager

Reading, UK (Hybrid)

£60K/yr – £75K/yrSenior Level

Posted 10 days ago

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Job Summary

Own end-to-end shopper marketing activation and omni-channel strategies for Bayer Consumer Health, managing up to £4 million in investments and partnering with retailers, agencies, and media partners to drive ROI.

Lead activation plans across retail, eCommerce, digital shelf, and marketing channels
Build relationships with retailers and partners to advocate for shopper-centric strategies
Use data to optimize campaigns and demonstrate measurable ROI

Job Description

Responsibilities

Lead shopper marketing activation plans across key retail customers, delivering impactful campaigns that drive shopper engagement and commercial performance.
Develop omni-channel strategies across in-store, eCommerce, digital shelf, and retail media to create seamless shopper experiences.
Build strong relationships with retail customers, media partners, and agencies, acting as a trusted ambassador for Bayer Consumer Health brands.
Champion the shopper agenda within cross-functional teams, ensuring shopper insights shape brand, category, and customer strategies.
Manage and optimise shopper marketing investments of up to £4 million, ensuring strong ROI and measurable business impact.
Evaluate campaign performance and identify growth opportunities using shopper, customer, and market data to continuously improve activation effectiveness.

Requirements

Significant experience in Shopper Marketing, Sales, Marketing, or Category Management, ideally within FMCG and/or OTC Consumer Health.
Proven experience working directly with retail customers and delivering customer-facing activation plans.
Strong understanding of omni-channel shopper marketing, including in-store, eCommerce, digital shelf, and retail media.
Skilled at using shopper, customer, and performance data to build compelling activation plans and drive results.
Excellent stakeholder management, communication, presentation, and influencing skills.
Degree educated (or equivalent experience) with strong commercial acumen and a collaborative, proactive mindset.
Please note that, unfortunately, we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK without sponsorship now or in the future.

Benefits

28 days annual leave plus bank holidays
Private Healthcare, generous pension scheme and Life Insurance
Wellness programs and support
Employee discount scheme
State of the art offices
International career possibilities
Flexible and Hybrid working
Help with home office equipment
Volunteering days
Support for professional growth in a wide range of learning and development opportunities

Bayer

LUV Infinity Group is an exciting UK based umbrella company for a multitude of brands, ranging from nightclubs, bars to restaurants all over the United KingdomLUV Infinity Group has a firm Impression on the UK Nightlife and hospitality industry with our venues bringing thousands of smiles to customers faces every day since 2009; and we only continue to expand and grow today.We pride ourselves on thinking outside of the box, being innovative within our ideas & providing the best quality product across each and every diverse brand that we have created.Focusing at the heart of our business, our people; we believe a successful business begins with the people who operate it & we continually reinvent the wheel when it comes to what makes us good employers – this is what drives us.

Founded in 2009

Bristol, England, GBR

31 employees (4 in marketing)

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