CRO Content Manager, AI-First

Responsibilities

• Own the brand voice and conversion content engine for a $1Billion+ e-commerce brand.
• Build AI workflows that help your team produce stronger content, faster, and make a bold brand believable at the moment of purchase.
• Role Overview: own its brand narrative and conversion content strategy across brand voice, PDP and landing-page copy, AI content workflows, and copywriter development.
• The Problems You'll Own: Primary: Make a bold brand believable; Secondary: Turn content instinct into compounding evidence.
• The Career Accelerator: combine customer research, brand voice, conversion copy, and AI workflow development in one hands-on role, with PDPs and landing pages as first priority.

Requirements

• 6+ years of progressive content strategy and marketing experience, including at least 2 years directly managing and developing content teams
• Demonstrated AI workflow capability: workflows you personally built and used, inputs, outputs improved, verification steps, and gains in quality, speed, or business outcomes
• Exceptional conversion copywriting and editorial judgment, supported by work that preserves brand voice, product accuracy, and substantiated claims
• Simplifying complex information: ability to turn technical product features, customer concerns, and complex briefs into a simple, persuasive buying argument, including explaining what you omitted and why
• Proven content impact on business performance with clear evidence of personal contribution
• Flawless written and verbal English, with hands-on expertise in high-converting copy and high-level strategic documentation
• Must be willing to work extended hours and weekends as needed
• Ability to build reusable working standards and coach others to deliver independently
• A sharp analytical mindset with deep expertise in CRO, A/B testing methodologies, and web analytics tools, including prioritising opportunities and interpreting experiment findings with specialists

Preferred

• D2C e-commerce experience.
• Understanding of US consumer psychology and messaging that overcomes purchase skepticism.

Benefits

• Comprehensive medical, dental, and vision insurance
• Generous Paid Time Off (PTO) + US public holidays
• AI-First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Up to $5,000 annual learning budget for courses and certifications
• International team collaboration across 16+ nationalities
• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions