CRM Specialist

UK (Remote)

£32K/yr – £34K/yrMid LevelFull time

Posted 11 days ago

Job Summary

Own and optimise triggered email journeys, design and run AB tests across campaigns, and translate CRM data into actionable improvements.

  • Lead onboarding, engagement, and retention improvements
  • Collaborate with cross-functional teams to boost CRM performance
  • Provide training and documentation on CRM best practices

Job Description

Responsibilities

  • Manage and optimise triggered email journeys
  • Design and run AB tests across email campaigns
  • Analyse CRM performance data and provide actionable insights
  • Improve onboarding, engagement, and retention strategies
  • Collaborate with cross-functional teams to drive CRM performance
  • Support CRM best practices through training and documentation

Requirements

  • Strong analytical mindset and confidence working with data
  • Experience with CRM platforms and email automation
  • Strong written communication and copywriting skills
  • Experience with analytics tools such as Google Analytics, Looker Studio, or Tableau
  • Ability to manage multiple projects and stakeholders
  • Collaborative and solutions-focused approach

Benefits

  • A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
  • Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
  • 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
  • An additional day of annual leave, a Me Day, to take time for yourself
  • Charity day to volunteer and support a registered charity of your choice
  • Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
  • Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
  • 4 x annual salary death in service life assurance
  • Enhanced pension after long service
  • Enhanced parental and adoption leave after long service
Twinkl Educational Publishing logo

Twinkl Educational Publishing

2.1 Glassdoor

Trusted by teaching communities worldwide, Twinkl provides instant access to a complete range of teaching, planning and assessment materials to support learning from birth. We have materials, created by specialists for:- - Ages 0 - 16- Planning and Assessment- Welsh, Scottish and ROI Curriculum- SEN- EAL- SLT- Teaching Assistants- Childminders - Home Educators- ParentsWe believe that every child should be loved and nurtured, as they are unique and special. That's why we believe so strongly in publishing the most engaging and inspiring materials.

Founded in 2010
Sheffield, England, GBR
1.4K employees (848 in marketing)
22% recommend to a friend
16% CEO approval

Salaries

Posted range

£32K/yr – £34K/yr

Taken straight from the job posting.

See all Twinkl Educational Publishing salaries

Marketing Team

Marketing Team Size
527 (37% of company)
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Last Raise
Private Equity, 3 years ago

Funding History

  • Feb 2023
    Private Equity

Traffic Signals

Monthly Visitors
6.2M
Traffic Source Mix
Search
44.8%
Direct
28.1%
Referral
26.4%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~1.4K

Recent News

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CRM Specialist

Twinkl Educational Publishing · UK · Remote