CRM Marketing Manager

London, UK (Unknown)

Salary Not AvailableMid Level

Posted 2 weeks ago

Job Summary

Lead and own Fender EMEA CRM initiatives, driving strategy, campaigns, customer segmentation, and performance analytics while coordinating with MarTech, design, and eCommerce to optimize engagement and ROI.

Own end-to-end CRM programs in EMEA
Drive optimization and reporting of campaign metrics
Collaborate with MarTech and external partners on platform enhancements

Job Description

Responsibilities

Own strategy, performance, execution, and expansion of CRM programs in the EMEA region.
Develop and implement CRM strategies and campaigns to enhance customer engagement, loyalty, and retention in the EMEA region.
Partner with eComm team to evolve and optimize Fender EMEA's overall customer engagement and conversions, and drive growth of CRM channel impact.
Drive ongoing optimisation through a comprehensive A/B testing strategy to improve email deliverability, open, click-through, and conversion rates and develop best practices.
Utilise customer data and insights to segment audiences, ensuring personalised communications that are relevant and effective.
Monitor and analyse CRM campaign performance metrics (conversion rates, customer lifetime value, retention rates) to optimise effectiveness and ROI, report campaign metrics to leadership on daily/weekly basis.
Manage the end-to-end execution of CRM campaigns, covering planning, targeting, deployment, and performance analysis.
Lead internal and external design and copy resources to drive asset and content creation and delivery.
Work closely with the MarTech team and external vendors to maintain and enhance the CRM platform, ensuring data accuracy, integrity, and compliance with regulations.
Own the QA process for emails and related landing page content, including detailed

Requirements

Demonstrable experience in lifecycle/CRM, email marketing, and marketing automation, with the expertise to lead and optimise customer lifecycle programmes.
Substantial experience in marketing automation strategy with real-life examples of successful revenue growth and engagement growth at scale
Expert experience in CRM and MarTech tools such as Iterable, Wunderkind, Google Analytics, Demandware, etc.
Strong understanding of customer segmentation, behaviour, and consumer insights
Notable experience in consumer-facing product marketing and subscription-based products
Background in content planning, briefing, and strategy
Ability to see from the consumer's perspective and serve as their advocate
Passionate about understanding consumer behaviour with a demonstrated ability to translate findings into meaningful, prosperous long-term relationships
Demonstrated critical thinking skills with an ability to make decisions for the business
Team player; ability to work proactively with all business divisions and drive results

Benefits

FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together.

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