CRM Marketing Manager

Responsibilities

• Lead the creation, implementation and analysis of CRM marketing campaigns, with a particular focus on email, to CDP’s diverse range of audiences.
• Evaluate the performance of email marketing activity, deriving and disseminating insights clearly. Identify and implement opportunities to evolve our approach.
• Build an understanding of our audiences’ behaviour, working with colleagues across Marketing & Communications to build a holistic understanding of people’s interactions with us and the levers for increasing conversion and engagement.
• Build and maintain subject matter expertise on D365 Marketing and CDP’s use of it, continually seeking opportunities to improve and iterate our plans and set-up.
• Provide D365 Marketing and CRM Marketing advice to colleagues across the Marketing & Communications function and more broadly, translating marketing and business objectives into clear, measurable plans based on data-driven insights.
• Develop compelling email content based on best practice, identify opportunities to test, learn and improve.
• Manage the creation of automated customer journeys, monitoring and reporting on results.
• Train and support colleagues on the Dynamics 365 marketing functionality, as well as CDP’s processes and guidelines.
• Actively contribute to an effective and engaged team, clear on its purpose and contribution, by:
• Ensuring you know what is expected of you, through regular 1:1’s, having clear objectives in place, and participating in open and honest performance and development conversations.

Requirements

• Demonstrable experience of driving value through CRM / customer lifecycle marketing for a complex, mission-driven organisation.
• Experience of superuser-level CRM access,with the ability to train and support others.
• Experience of using marketing automation applications to run complex mailings, with continued improvement and learning integral to the approach.
• Excellent data analysis skills and the ability to distil actionable insight from wide-ranging data. Familiarity with a range of marketing analytics tools including Google Analytics, Hootsuite, Google Data Studios.
• Strong written communication skills and the ability to support colleagues to create compelling email content.
• Experience of building brand engagement through email marketing plans.
• Excellent interpersonal and presentation skills, with the ability to build strong internal relationships and communicate findings clearly.
• Experience of delivering B2B email marketing campaigns within a global organization that communicates in multiple languages.
• Experience with Microsoft Dynamics 365.

Benefits

• 30 days’ holiday plus bank holidays
• generous non-contributory pension provision
• Employee Assistance Programme
• life assurance
• training and development
• flexible working opportunities and other benefits